Just catching up on my lazy RSS reading. You probably won’t be surprised to hear that there’s a lot of PR blogging about Twitter, from how you can become an expert, to how you can measure it etc. etc. etc.
I plan to skip it for the moment if that’s OK. Well I plan to skip it anyway actually.
So, here, in no particular order at all, are some of the PR tidbits that I thought were worth sharing… (that don’t talk about Twitter directly)
PRs overcharge journalists shocker
Andrew Smith provides The Guardian’s Charles Arthur with 10 things to consider about the tech PR industry following Charles’ post concerning how PR people treat journalists like car companies treat parts suppliers.
Every time someone like Charles bemoans the “did you get my press release” tactic, PRs rush to decry the practice: “Oh no, we don’t do that”. Then who the bloody hell is then? It clearly continues at a significant enough rate to remain an issue for journalists across the board.
It made me laugh anyway.
There’s life in the old media yet
There’s some interesting results from a survey conducted by Ketchum and USC Annenberg Strategic Public Relations Center and reported by eMarketer, which found that while online media usage continues to grow, traditional media consumption is stabilizing in the US. [Hat tip to Simon Wakeman]
Read the eMarketer report here.
Trust me I’m a practitioner
Piaras Kelly has published the latest Edelman Trust Barometer for Ireland. No surprise that trust is falling for the media, government and business (although Technology and Biotech continued to be the most trusted industries). Trust in traditional media has fallen but it still outstrips online sources on this cold Emerald isle.
David Armano has another take on trust
Nothing beats face-to-face communication
Jason Falls has an interesting post about how there are limits to how far you can go with social media alone. I found the link via Bill Sledzik who writes that we shouldn’t forget the most effective form of communication is still face-to-face.
And the winner is…
What is it you do again?
Richard Laermer pens a thoughtful post of what PR actually is. I know how he feels, my mother still can’t grasp this “career” and I don’t think the advent of Twitter and Facebook is going to make the challenge any easier.
A(nother) book on social media marketing
Todd Defren has released a collection of his “best thinking” from the past five years on social media marketing.