Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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PR Blog Catch Up… at last…

October 15th, 2006 · 4 Comments · Public Relations

I’ve finally caught up on a lot of recent RSS reading – I have to be honest coming back to a full RSS reader is often as stressful as a full inbox – so here’s some of the more interesting stuff.  Some is older, some irrelevant.  You be the judge…

 

Edelman

I think Edelman deserve a lot of kudos for their committment to the new changing world of online communication.  It could be argued that any agency “pushing the envelope”, so to speak, has a higher probability of hitting some speed bumps – however we could also be moving from careless and silly to stupid if they keep grabbing the headline – albeit the bloglines.

Trevor Cook | Neville Hobson | Shel Holtz | John Wagner | Kevin Dugan |

 

Irish PR Blogger

Even with a booming technology sector (booming for about 20 years at this point), Ireland remains behind the curve when it comes to new technology.  This includes blogs. I’m delighted to see that there’s no a third Irish PR blogger, long-time technology and finance PR guru Ronnie Simpson. It goes without saying that the ever industrious Piaras Kelly of Drury Communications was the second. 

 

PR Myths

Mason Cole takes a stab at some PR myths.

 

Taking relations from the other side of the fence

Mike Manuel provides bloggers with some advice on how to approach corporations.  It’s first time I’ve seen such advice provided and it’s a great idea though obviously will be ignored.

 

Watch your URL

Probably a little off-topic and definetely straying in adolescent humour, however John Collins’ post on unfortunate corporate URLs made me smile.

 

I need a third life

OK so I have previously been a little hesitant in supporting the whole Second Life thing.  I certainly don’t (yet!) share the passion it’s generating among certain PR commentators but it continues to crop up all over the place and is worthy of a mention. (Still haven’t registered or visited it).

  • Text 100 have producedvideo on YouTube
  • Gary Goldhammer outlines six ways to know when PR has taken over Second Life.

 

New media, social media and other terms
  • Kami Huyse has a post on emerging trends in PR, drawing on discussions with Paull Young and Dr. Georg Kolb - a former colleague of mine and someone who speaks a lot of sense – though I’m still not sure on the Second Life stuff :-)

You can listed to Paull, Kami and Georg’s discussion on the Forward Podcast here.

  • Stuart Bruce on using social media in PR.
  • Neville Hobson outlines how to create a social media communications strategy.
  • Susan Getgood offers some thoughts on viral marketing.

 

CEO Blogging

Shel Holtz takes on Dave Taylor’s assertion that a CEO should never blog. I have to say I agree with Shel, there are of course CEOs who should never blog, but some CEOs will find it incredibly successful.

 

The death of the press release (at TechDirt anyway)

Read all about it… [Via Jim Horton]

“However, too many PR folks either think we don’t mean it, or don’t bother spending enough time on the site to realize we don’t want press releases. You think we plan to pay attention to either type of PR spammer? We’ve had our fair share of posts highlighting stupid PR practices in the past, but (of course) the worst offenders don’t actually read this site — they just spam us. It’s not surprising, of course, to find out that we’re not alone in feeling this way.”

  • On a related subject, Mark Jones of the Australian Financial Review gives his view on the relevance of the press release. [Via Trevor Cook]
  • Meanwhile in case you think there is a future in press releases – at least the online forms – Todd Defren has announced a new Social Media Release Builder.

 

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4 Comments so far ↓

  • Georg Kolb

    Cheers, Tom!
    Can’t help to make another point on Second Life :-). Clearly, there is a lot of hype, and you shouldn’t approach Second Life without a good sense of reality – or as you would put it – pragmatism. But I think virtual worlds (not only Second Life) deserve the attention of the PR professional, simply because they present a rapidly growing new public. I have a lot of respect for the approach of Kami Huyse who admittedly is still sitting on the fence with regards to Second Life. She wanted to be an informed skeptic, though, so she kicked off Second Thursday meetings in Second Life http://overtonecomm.blogspot.com/2006/09/pr-meetup-in-second-life-attended-by.html . The last one was hosted by Text 100 http://text100.typepad.com/hypertext/2006/10/next_pr_communi.html. We will certainly do similar things in the future.
    Would be great to meet you there!
    Georg

  • Kami Huyse

    Tom; I second Dr. Kolb on the pragmatic approach. I say that to be an effective skeptic, you need be an informed one. I will have another communicators meeting in SL next month, Second Thursday in Second Life (get it) ;-)

  • A PR Guru's Musings - Stuart Bruce

    Edelman apologises…

    Not much more needs to be said. Richard Edelman apologises for the mistake. Steve Rubel explains it takes time for processes to work. More or less what I said earlier today. At least one PR blogger recognised the value of…

  • Tom Murphy

    I’m not going to get away without trying this Second Life stuff am I?

    How will I break it to my family? :-)

    Georg/Kami – I agree to be an effective sceptic, you must be informed.

    I’m just glad I have other people doing to hard work for the moment!

    TM

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