Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Dead Poll: usual muppets shorten odds on PR (again)

August 14th, 2008 · 4 Comments · Public Relations

I feel a rant bubbling under the surface, but I don’t currently have time or energy to give it the wrath it deserves, so I’ll desist for the moment.

If you read PR blogs, you’ll know that there’s another (yes another) little firestorm brewing on the subject of "the death of Public Relations" – well I say public relations but given many of the "knowledgeable" muppets writing these death posts don’t really have a grasp of what "Public Relations" is, what we’re really talking about is media relations.

While I go and implement my proven deep breathing heart attack avoidance exercises, I’m providing a list of some of the content (both pro- and anti- ).


Bonus links (not death related)


4 Comments so far ↓

  • Donald Alexander, senior lecturer, Charles Sturt University, Australia

    Having been a senior practitioner for many years and now an academic, still with strong industry ties, it still amazes me that bloggers think media relations is the primary means by which public relations people get their messages across. Media relations only makes up a minor percentage of practice because professionals are using social media, and other methods to develop closer relationships with clients and trying to avoid having to deal with the media. Especially those who think by writing a blog they have become a “journalist”. That is still a task that requires training, mentoring,experience and ability.

  • Damien Mulley » Blog Archive » I really hope PR isn’t dead as companies will die too

    […] probably thinks I’m a muppet since I too am an outsider looking in and so I don’t understand his industry and have used […]

  • Taking the pulse of PR: Dead? AGAIN?? « The Jiveman:

    […] well well.  Couldn’t help belatedly noticing the ever interesting Tom Murphy’s raging post of linkage around the latest discussion about the ‘death of […]

  • Tom Murphy


    I couldn’t agree more!

    We often overlook process, experience and expertise in the rush to put everything “online”.

    If PR people don’t start providing broader context around the reality of what Public Relations is, then we’re in trouble.

    Thanks for taking the time to comment.


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