Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Devices of mass disruption… what is PR?.. Blog rankings… Web 2.0 fatigue…

July 23rd, 2008 · 1 Comment · Public Relations

Device of mass disruption or eh is it a phone?

Guys seriously I have stayed silent on this subject long enough. 

It’s a phone.

It’s not a six inch device of mass disruption.

Apple has done a good design job but I am bored to my back teeth with the ridiculous posts and tweets.

I had a radio on my cell phone in the late 90′s.  If these devices were going to disrupt/kill/change radio it would be more likely to happen with radios on MP3 players.

Why, oh why, is every 1.0 release of every 1.0 piece of hardware or software "game changing"?

Me? I love my HTC, fantastic resolution, full touch screen, proper camera, great keyboard for grown up e-mail and word processing, not to mention loads of software – and the best part?

It’s not threatening to kill any industries, take people’s jobs and the battery lasts more than 35 minutes and HTC don’t advise you to turn off the 3G, you can have all the speed you like baby.

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*I debated whether to categorize this under "He would say that", and I did in the end. But regardless this is true.

What’s PR then?

Bill Sledzik takes a run at a unified definition of public relations working through a variety of textbook definitions.

Tom’s Opinion: This is a breath of fresh air, it’s great to get some informed writing on this topic.  Too often when PR is discussed, what’s really being discussed is "media relations", which although a major element of the profession is not the whole story.  This is also the reason why we see so much rubbish about the "death of PR".  The reality is that great communication remains a strong and valuable asset and Web 2.0 doesn’t change that.  Yes it’s about relationships (duh), yes it’s about understanding the tools and channels, but at the core it’s about great communication and and audience insight.

[Bill also tackles the issue of whether PR is part of marketing.]

 

PR Blog Ranking Mania:

Man it’s PR blog rank weekend an I’m sinking faster than a stone, however while I’m gurgling water, I’ll use one of my last breaths to pass congratulations to Stuart Bruce :-)

More here, here, here, oh and here.

 

Web 2.0 Fatigue

Lauren Vargas has an interesting post on Web 2.0 fatigue and how to avoid it, she has a really interesting video (though it’s a little out of date) at the foot of the post -  worth a watch!

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One Comment so far ↓

  • Stuart Bruce

    Why thank you my good man. And both my Windows Mobile HTCs knock the spots off that other toy phone which is best described as “all fur coat and no knickers”

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