Are PR people arrogant about Web 2.0?

Damien Mulley has posted a very interesting and thought provoking comment on my post regarding PR spam.

I think it raises some interesting points….

The sheer arrogance from PR people on this matter speaks volumes. If what you’re pitching is so important to this blogger then shouldn’t they be coming to you?

Just because you have done some research and you are now highly targeting someone does not mean it’s not spam. It’s targeted spam. See? Still spam. It’s also a bit arrogant, yes you worked harder for that pitch, your work has value but it’s rich if you think you deserve respect and airtime from a stranger just because you worked hard.

Would you walk up to someone that just gave a speech and shove a press release into their hand or would you introduce yourself, say what you do, hand over a card and ask permission about sending something to them that may interest them?

Don’t pitch if you contact a blogger, ask can you pitch and explain why the pitch could be of value. No sell at all in an initial email/intro. “Hey Gina, this is what you do, this is what we do, any interest if *I* send you on some stuff from time to time or maybe you can dip in and out of my blog where I talk about these things?”

 

So PR community. What’s your view?

Update:

Jeremy Pepper makes a similar point.

4 thoughts on “Are PR people arrogant about Web 2.0?

  1. Well lets see. If a blogger writes about a topic you want covered, wouldn’t it be better to leave a comment, with a return URL to the blog (or subject) you think the blogger would be interested in? Comments are after all the life blood of a blog.

    Underhanded, yes, but unless there are clear deep links, it does allow the blogger to “stumble upon” the subject in question. If you hit on a subject that your blogger is passionate about… you get the link for free.
    However there needs to be some substance. Cold calling won’t work, but it might help.

    I suppose it depends on what you are PR’ing about. Attending a barcamp or con means that the interested are there. Face to face means that the blogger might keep you in mind.

    Also, a PR type should get to know the blogging tools. Which blog tools report pingbacks. Which record full details on comments. And use those skill to attract attention in the community.

    The point is community. A single blogger can spread nasty words as well.

    I’ll just add one thing. If you are an agent for a client in an area that you know nothing about and are doing a quick hit. (e.g. 50yo man and teenage makeup products) Be honest, let the blogger know that this isn’t you usual area of interest (so there isn’t a long running blog). And ask of its ok to send on more info. Just try not to be spammy about it

    Then assume that silence is a no.

  2. Will,

    I think that’s good common sense.

    If you are going to use the comments I strongly recommend that you are open about who are are and why you’re commenting.

    I’m not sure e-mail is a bad thing either… :-)

  3. E-mail is (in theory) private. Blog comments are public declarations.

    If you are willing show your comment in public (and a logged IP address) means that you are more open.

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