The changing world of journalism

My online (self) interest isn’t necessarily focused on the widgets or the hyperbole, but more about where we’re headed and how it’ll look when we get there.

There’s no doubt our world is changing, but the big questions is how?*

My view is that while the Internet is heavily laden with people’s opinions, it’s light on facts.

PR firm Brodeur conducted a survey (PDF Press Release – sigh…) of 180 journalists and their views of the impact of blogs on traditional news coverage.

Some findings:

  • Blogs are a regular source for journalists (75%)
  • A quarter of journalists have blogs (28%)
  • The majority believe blogs are having an impact

Some may view this as the online equivalent of surveying turkeys on Christmas, but I don’t.

I still (currently) believe that ultimately we’ll see a re-balancing of online and off-line but we won’t see the death of either.

Chris Thilk has a very interesting post on the report.


*It goes without saying, but I’ll type it anyway: I don’t buy the PR doomsday scenario.

6 thoughts on “The changing world of journalism

  1. I’ve been in the industry so long now I’ve been dead more than I’ve been alive. If I start another firm I’ll name it Lazarus Communications, just for fun!

  2. Lazarus …. That name reminds me of a Robert Ludlum thriller :)

    ABout the connection between blogging and journalism … not only are journalists writing blogs and looking at blogs for content … but now Bloggers can be treated as good as journalists on info

    The world is on the brink of “Social Journalism”

  3. As a hack, I definitely see some of the rebalancing you talk about. Preparing my tax return this month, i noticed a shift – whereas 80% of my work is usually print, last year it was closer to 60%.

    More online work definitely, but what was also interesting was what the online work was – one editorial site, sure, but I wrote three corporate blogs last year and copy for a corporate portal – perhaps online journalism is going to be owned by different people than the offline stuff? This is certainly a shift for me, as usually less than 5% of my time is spent on writing for corporates, and this year maybe closer to 25%. That seems to me to be a combination of many of the trade mags cutting budgets but also the corporates investing in things like online mags, blogs, wikis and portals.


  4. @Frank – I know depressing isn’t it?

    @Hemantkumar – I think there are changes taking place, I think “social journalism” will live happily alongside “real journalism” :-)

    @Sally – That is really interesting. I guess it poses the question: “Where does that leave us :-)


  5. 180 journalists, eh? Some sample. You are right about Thilk’s take. Love this graph: “Instead of complaining over the injustice of consumer-generated content taking readers away from the reporting an established outlet does, it would be better for those editors to look at what they might not be providing to the audience and seek to address that shortcoming. Change. Adapt. Improve.”

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