Regardless of your position on whether PR is dead, dying, changing or staying the same, there’s no debate that we’re all facing the challenge of dealing with more information, from more sources than ever before.
This trend, along with the capabilities of new technologies and the appearance of new work practices is challenging our perception of a traditional work place.
Work is changing and so is the work place.
As with all these things, the changes will take place slowly, but they are relevant all the same.
There’s some very interesting writing appearing on the subject, and given the importance of focusing on your audience, I think it’s incredibly relevant for every PR professional.
Have a look at this post from one of my favourite Moose ticklers, Darren Barefoot who points to some interesting posts on the subject.