Boring = Relevant

A PR practitioner* once told me that when you start to get bored with your message that’s when it’s just started to reach your target audience and that’s when you have to stick with it.

It’s a wise nugget to remember.

When you think of Web 2.0 (snooze…) you don’t often think of blogs – they’re boring – they’re not on the bleeding edge.

But that’s a good thing.

While investors and entrepreneurs are hosting 2.0 love-ins across the world, the humble blog is continuing to be quietly and efficiently adopted.

Recent research – I’m coming to it late but that’s the great thing about holidays –  from the UK of 300 companies with more than 250 employees, sponsored by Inferno PR, found:

  • 50% of UK companies now undertake some form of blogging
  • 64% of UK corporate blogs have been launched in the last 6 months
  • 86% of companies that have a blog credit it with generating more business opportunities for their company
  • 66% of managers in the survey have visited blogs in the last 12 months
  • 80% of blog users visit blogs during working hours
  • 33% of blog visitors will access a blog on a daily basis

Find out more (and how to get your hands on the full report) here.


*Last week I was talking to a friend of mine who was recently doing interviews for someone to facilitate business meetings, and he made the comment to me that every single one of the people he interviewed (most had a mixture of broadcasting, lecturing, sales backgrounds) claimed to have “done” PR.


3 thoughts on “Boring = Relevant

  1. Tom, two points.

    1. I was told by a client first hand a few years back that he had the same view about the point at which a message is working, having heard it first hand from no less an expert in the art of repetition than Alistair Campbell. Many in our profession may take a view on the subject matter and the manner of its presentation but the presence of Labour in Government since 1997 would suggets that they know something of managing perceptions, even if the media might profess to tell us all otherwise.

    2. The humble blog has a long way to go yet, just based on anecdotal experience, and I trust my experience more than the statistics on this one

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