Shel has a great post here on why you do need to be careful pitching bloggers, but that doesn’t mean you shouldn’t do it. He pulls together some useful resources.
Just remember, while some journalists are bloggers, bloggers aren’t journalists, it is a different ball game.
Unfortunately it doesn’t appear that this lesson has got out to a number of our brethren.
On a related note, Shel has another related post regarding the issue of ownership of online advocacy.
This is a great example of why we, as a profession, need to start stepping up regarding online communications. While I don’t think we should be recommending that 25% of the marketing budget be channelled into a Twitter farm, but I do think we need to ensure we are on point for communications be it online or offline.
Fairly obvious that.