Do beware pitching bloggers but don’t ignore them…

Shel has a great post here on why you do need to be careful pitching bloggers, but that doesn’t mean you shouldn’t do it.  He pulls together some useful resources.

Just remember, while some journalists are bloggers, bloggers aren’t journalists, it is a different ball game.

Unfortunately it doesn’t appear that this lesson has got out to a number of our brethren.

Stuart points to another example of a terribly poor pitch.

On a related note, Shel has another related post regarding the issue of ownership of online advocacy.

This is a great example of why we, as a profession, need to start stepping up regarding online communications.  While I don’t think we should be recommending that 25% of the marketing budget be channelled into a Twitter farm, but I do think we need to ensure we are on point for communications be it online or offline.

Fairly obvious that.

2 thoughts on “Do beware pitching bloggers but don’t ignore them…

  1. Do bloggers get pitched in Ireland? Do Irish PR companies pitch to any bloggers, Irish or not?

    I’ve gotten pitches from companies wanting links after I turn up in Google searches for their market segment. I did get one person from a PR firm who wanted me to blog about something and forgot to mention he worked in a PR firm and the thing he was pitching was his client’s product. A lot of PR companies pitch to me via the Tribune column and when I mention blogs to them as new areas to pitch to their eyes glaze over.

  2. Damien,

    I think it’s still early days. There is some pitching going on but as far as I can see there’s not a lot.

    However, from talking with PR people in Ireland, I think it’s fair to say there’s a lot of awareness though people are generally wary of it.

    I’m sure that will change – particularly reflecting the growing number and influence of bloggers in Ireland.

    Time will tell.

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