Murphy's Law

Tom Murphy

Archive for May 2007

Delivering the New PR 2.0 – London, June 5th 2007

The latest event in the University of Sunderland’s Delivering the New PR series is taking place at the Marriott Hotel, Regents Park, London from 9.30am on June 5th, 2007.

You can find more information in the online brochure here.


The event will include spots from the series inventor: Philip Young; the podcast legend Neville Hobson; and of course Yorkshire’s finest Stuart Bruce; oh and the PR Leprechaun.

Written by Tom Murphy

May 8, 2007 at 1:48 pm

Posted in General

PR Stuff…


  • While recognizing the folly of relying on statistics, Neville has some compelling evidence on why the integration of the online and offline worlds is the way forward for the vast majority of PR practitioners.


  • Allan Jenkins points to Ragan Communications MyRagan social network site. It looks good though it entails a lot of work compared to the world’s laziest PR social networking site – which now has 44 members… connected snoozing.

Written by Tom Murphy

May 8, 2007 at 12:30 pm

Posted in General

PR: Ying + Yang is the discussion

I was watching Ray Ozzie’s keynote at the Microsoft MIX 07 event in Las Vegas this week and one of his opening comments struck a chord:

I’ve been fortunate enough to have survived five major platform shifts over the course of my career, and in each case at the beginning of an era, somebody took that extreme position.  And in each case, when all was said and done, it just never quite seemed to work out that way.  The pendulum certainly did swing, and disruption certainly did occur for those who had their heads in the sand about the capabilities of a new technology, but in each case, as things ultimately settled out, the best solutions were integrated solutions that would bring together the best of one world with the best of the other.


I think this is equally valid when it comes to Public Relations. 

We are facing change – and the few who ignore it will suffer – but what will emerge is an integration of our traditional Public Relations tools and techniques married to the best that the online world has to offer.

The most interesting discussion for PR today is not how the Interweb is changing PR.  Rather it is about how we build integrated campaigns that bring together the best of both worlds.

It’s not necessarily a discussion about finding time, budget and resources for Web 2.0. Rather it is a discussion on how we can build one campaign with online and offline elements.

Now that’s an interesting discussion.

Written by Tom Murphy

May 1, 2007 at 12:28 pm

Posted in General