Murphy's Law

Tom Murphy

Archive for August 2006


Disclaimer: In an ideal world the opinions I express on this blog and the associated web pages would represent my own personal views and not those of my current, prior or future employers. Of course we know the world is never that simple and I’ll write on this blog with that in mind :).

About this blog

I started this blog back in March 2002.  The original purpose was to try and capture links and content about PR and marketing from around the web.  Unfortunately these days – and 2,400 posts later – I’m not as prolific a blogger as I used to be.

About Tom Murphy

I am originally from Dublin, Ireland but have lived and worked in Washington state in the United States since March 2009.

A big part of my job is digging into how new social technologies and channels intersect with our traditional marketing tools and techniques. So much has changed since I started working in public relations back in 1992, yet the basic fundamentals of great communications have remained constant.

I’ve had the great fortune to work in a range of great in-house and agency roles working with many of the world’s greatest technology brands such as Corel, Gateway, Intel and Microsoft, as well as a range of successful – and of course unsuccessful – independent start-ups. I’ve had fantastic opportunities to work around Europe, Middle East and Africa, Asia, North America and Latin America – and along the way worked on the full range of PR and marketing communications functions from strategy to message development, media relations programs, crisis communications, company spokesperson, agency management, corporate social responsibility (CSR), product communications, internal communications, analyst relations, investor relations, stakeholder engagement, and marketing communications.

Thankfully, the one constant through my career has been the opportunity to continuously learn, try new things and drive positive change.

On a personal note, I’m married to the long-suffering Sorcha and we have the world’s best son, Cillian and the world’s best daughter, Anna.

If you want to get in contact:

E-mail: tpemurphy -AT-

Mobile: +1-425-614-614-6

Twitter: @tpemurphy




Comment policy: Comments on any of these blogs are moderated. Any comments I deem inappropriate for this blog will be not be posted.  Where those comments are not spam, I will flag that decision with the person who submitted the post. Comments on the PR Opinions blog are closed.


Written by Tom Murphy

August 15, 2006 at 8:34 am

Posted in General

Microsoft Word for Blogs

I work for Microsoft – it’s always worthwhile to get these things out in the open.

I’m using the new blog features that have been included in the latest beta of 2007 Word to write this post.

Word is obviously still in beta and according to Joe Friend on the Office team [via Neville Hobson] this was a late addition. 

I think it still needs work to make the set up a little easier – and I have had a problem with the date – it defaults to 1970 but given it’s a beta I’m sure that will be ironed out.

Blogging from Word makes a lot of sense to me. But then I would say that wouldn’t I? 🙂


Written by Tom Murphy

August 15, 2006 at 8:29 am

Posted in General

PR Miscellany – August 1 2006

  • Listen to your audience: John Scalzi offers a critique of two PR pitches he received for his blog. [Thanks to Trevor Cook]
  • For the love of all things holy listen to your audience: Doh!
  • Reading for the… well probably not the beach: Philip Young offers some higher end PR reading suggestions.
  • A chip on both shoulders: I can’t agree more with John Wagner’s post that it’s helpful to understand both sides of the Agency-Client dynamic. I think the empathy, understanding and insight you get on both sides of the fence is important.
  • The New PR: Leaving aside my aversion for the term “PR 2.0” – particularly given the fact that PR isn’t even in beta yet. Fair play to Todd Defren and the folks at Shift Communications who have released a new e-book on the changing PR landscape. It has all the bases covered: blogs, wikis, RSS, social media etc.
  • PR now available for download – but it ain’t pretty: 5W PR have created the first “Video PR pitch”… maybe it is actually time for 2.0. [Thanks to David Parmet]

Written by Tom Murphy

August 1, 2006 at 1:30 pm

Posted in General