Hot on the news that Silicon Valley PR firms are scrabbling for bodies to meet a strong growth in demand, another indication of recovery in the technology market comes from a research report on technology marketing from IDC.
The report finds that technology marketing spend grew 6% this year and now accounts for 3.2% of revenues, though while everyone’s talking about “branding” marketing is still measured on hard leads….
“The report reveals an interesting conundrum for technology marketing professionals. Although brand building is their top priority, it is not the most common metric measuring their performance. Lead generation statistics are most frequently reported to the CEO, with brand awareness ranking just fourth.”
The recovery continues (hopefully)…