So what does it mean? Well there was always going to be commercial interest in blogs that are popular with some clearly defined sector. There is a clear challenge for Bourland in how he’s going to wring profitability from the venture, but it’ll be interesting to watch.
I’d expect a small number of other prominent blogs will follow MarketingFix, particularly in the technology area where the publishers (other than Infoworld, CRN and a few others) are struggling with the blog thing - the bloggers will probably become staff members, and for PR this will certainly make reaching them easier.
I wouldn’t expect a huge amount of consolidation however.
There’s nothing to stop companies creating and fostering their own successful blogs without pulling out a check book. It’s simply a matter of application.
But I wish the folks at MarketingFix a lot of luck.