PR Opinions

 A new service called PR Leap promises to ”increase the search visibility of press releases, making them more accessible to search engines, consumers, analysts, journalists, newswires, and websites” all for $299 per year.  From the press release it seems they are offering Search Engine Optimization for press releases….mmmm interesting.  

 Technology Marketing has an excellent column by George Parker on the subject on badly-targeted advertising.  Very very well written.