PR Opinions

Rick Bruner has an interesting interview with Christine Halvorson, company blogger at Stonyfield Farms who currently run four different corporate blogs.

“Our company has experienced phenomenal growth, and we have a certain “personality” in the world–we care about the environment; about healthy food; about supporting family farms.  With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers.”