PR Opinions

“In the long run, men hit only what they aim at. Therefore, though they should fail immediately, they had better aim at something high.” Henry David Thoreau Sometimes before posting a story here I spend some time thinking it over for a couple of days and often in the intervening period a related topic will be covered elswhere. In [...]

Just found a new PR blog called LibTalk, which deals with PR and communications for library communicators. It’s fantastic that we’re beginning to see PR blogs catering for different markets.

Hot on the news that Silicon Valley PR firms are scrabbling for bodies to meet a strong growth in demand, another indication of recovery in the technology market comes from a research report on technology marketing from IDC. The report finds that technology marketing spend grew 6% this year and now accounts for 3.2% of [...]

Given the importance of internal communications to many practitioners this item should be of interest. Shel Holtz has launched the Employee Communications Manifesto Wiki: “Our goal is for the community of employee communications professionals to work collaboratively to establish the baseline of knowledge and skills every internal communicator should have. In order to make this collaborative [...]

There are a number of issues around the practice of Public Relations that seem to come around again and again and again. Top of these issues is the ability, or lack of it, of PR practitioners to properly use the everyday tools of the profession. It never ceases to amaze me that a small number [...]

 It’s that time of the month again. MediaMap’s, sorry Bacon’s Expert PR newsletter has crossed the ether.  This month’s issue has articles on using publicity as a creative marketing tool, why you shouldn’t pay for radio interviews, successful launch events, tips for live interviews, the importance of customer testimonials, tips for successful media interviews, tips on [...]

Business 2.0, who if memory serves me correctly broke this story, has an excellent article by Thomas Mucha on the Kryptonite drama. It serves as a good example of poor crisis management. “I won’t be backed into an apology,” Kryptonite’s public relations manager Donna Tocci replied when I asked her if the company is sorry [...]

We have finally found PowerPoint’s killer application. Footnote: Link courtesy of Good Morning Silicon Valley.   UPDATE: Well is seems that the PowerPoint link above was hijacked temporarily (see the comments for more details) however the original content has thankfully been restored.  Thanks to Andrew Denny and Mitch Wagner for the vigilence!

Alice Marshall has posted a great analyst quote on Microsoft’s decision that it will only fix a security problem with Internet Explorer on Windows XP: “It’s a problem that people should have to pay for a whole OS upgrade to get a safe browser,” said Michael Cherry, analyst with Directions on Microsoft in Redmond, Wash. [...]

Jim Horton’s beginners guide to Media Relations which I mentioned earlier in the week includes a quote from Wal-Mart on the folly of their policy of exclusively focusing on communicating with customers directly while not engaging with the media. So it was with some interest I spotted a story in Silicon Valley Business Journal on [...]