PR Opinions

I have purposely avoided discussing the blogging taking place at the Democratic convention, as there are a lot of people focusing closely on it and they’ll cover it a lot better than I.
However, it was fairly inevitable that the number of bloggers at the convention would raise a red flag to the never ending debate around blogs [...]

John C. Dvorak, the grumpiest of grumpy old men, defender of the IT consumer, curmudgeon and all round Microsoft baiter has taken a swing at Global PR Blog Week.
“I can�t imagine a worse combination of ingredients: PR and blogging! That said, I can�t tell if these folks are on to something or if they are [...]

Canada’s Marketing Magazine has a feature on the growing importance of Public Relations in the marketing mix.
“For the last two years, Diageo Canada has run a successful program around St. Patrick’s Day called the Guinness Party of Canada, a pseudo-political group aimed at turning the Irish festivities into a new national holiday. The effort may make [...]

Just after I finished my last rant on control, I see that Mike Manual points to a story on a similar theme.  Internetnews, in a story on how blogs and RSS can help business, includes a quote from consultant Lisa Poulson:
“PR firms love to control the message, control who says the message, control who has [...]

The latest issue of the Financial Times’ weekly Creative Business supplement leads with a story on how supermodels such as Claudia Schiffer are attempting to beat the traditional limitations of their profession, i.e. ageism by building their personal brand.
“In reality, however, this shorthand (‘celebrity sells’) is a scribbled montage of press coverage, brand tie-ins and [...]

I had a great meeting today with Bernie Goldbach.  Our discussion covered a whole range of topics from the success of Global PR Blog Week to how the availability of information is changing how we work.
Google of course is central to that discussion.  The fact that you can find out an alarming amount of information about [...]

Trevor Cook’s posting today struck a chord with me.  He questions the value of “new wave” marketing:
“Godin also wrote a book called permission marketing – as if anyone would give permission to be marketed to. When it comes to marketing we’re all pretty much in the ‘don’t call me I’ll call you’ category. Marketing is about grabbing [...]

Good Morning Silicon Valley is one of the things I read every day.  It provides a useful and entertaining take on all things technology.
It also provides some fantastic off-topic links.  Today’s link is a keeper: Conversation Cheap Shots.
How many of these have you been subjected to, used or heard?
“I would like to answer your question directly, [...]

In the past few days I’ve come across news of three PR-related research studies in the UK, but I’ve had mixed results trying to find the actual results.
 Chime Communications has surveyed 100 senior communications and marketing professions on the challenges they face from the “information age”. They found 75% of respondents believe CEO’s are becoming more like [...]

Normal postings will resume tommorrow