PR Opinions

This is the second part of our subjective review of the PR year.  The third and final part will be published on Friday, January 2, 2004. In the meantime: Happy New Year!   June  The British Medical Journal (in what is the first of a number of such criticisms) raises a question mark over the role of PR [...]

A very subjective review of the year… January  PR Week published the aggregated wisdom of a wide number of practitioners on what they believed were the key challenges for 2003, these included:  Better understanding clients’ pain Ethics and accountability Getting clients to pay for value Diversity Shrinking budgets Managing public scrutiny Working with alternative media [...]

  1. Unfortunately I think that PR’s profile will continue to be attacked in 2004 as it has for much of the past decade! (Find out for yourself how much the profession hasn�t changed in the past twelve years).   2. PR agency spending will re-bound slightly in 2004.   3. As PR spending recovers look out [...]

One common theme that permeates most conversations I have with PR people these days is the decline in grammar and punctuation. If you are one of those who bemoan the continuing failure of good grammar, then I have the perfect book for you. Eats, Shoots and Leaves takes an amusing look at the growing problem [...]

Well the Christmas Season is upon us and wow is it quiet. There’s very little going on out there and I myself am signing off for the Yuletide today (at least until Monday). But in case you’re stuck in the office here’s a few morsels to keep you going…. Network World looks at RSS (c’mon it’s [...]

It’s that time of the year again.  Lists, forecasts and reports on the year gone by and what to expect in the coming twelve months. Fineman PR has published its ninth annual list of what they consider to be the ten top PR gaffes of 2003: 1. Fox News 2. The Pentagon 3. Dennis Kozlowski [...]

I know I mentioned this already, but for some light relief from the most hectic holiday period, you should check out Colin McKay’s continuing noble bid to help Santa maximize his PR potential. We’ve moved from the PR basics, to Media Training and now a full blown FAQ. Credit where its due  

Over the past week or so, I’ve come across two more interesting PR-related blogs for your delactation.  Trevor Cook covers a wide variety of PR topics including a recent post on how blogging is entering the hallowed realm of Internet PR.    Meanwhile, John Cass is hosting the new PR Communications blog.

Doc Searls points to a very interesting article he wrote back in 1998 on giving presentations and the advice is as relevant today as it was then – probably more relevant given the number of “PowerPoint Readers” that proliferate meetings these days.

While Australia’s The Age is “exposing” what they consider to be shady practices in the healthcare marketing sector, it pales into insignificance when compared to the tobacco industry. A new website, Tobacco Papers provides an online repository of UK Tobacco companies’ marketing plans and reports through the 1990′s. It makes for fascinating reading.  A summary report [...]