PR Opinions

- Renay San Miguel at CNN takes a shot at PR people using fear as a ploy for pitching client stories- A new PR firm in Boca Raton covered in the Sun Sentinel – I make no other comment – thanks to Richard Bailey for the link- When Publicists Attack – Anne Nicole Smith is [...]

We all know that in an online world, security measures to protect sensitive corporate data from the outside world are essential. But did you ever think media organizations may try and uncover your confidential data? Sound unlikely? According to Deborah Branscum, twice in the past few weeks, Reuters in Sweden has leaked corporate financial results [...]

While I was on the road over the past couple of weeks I finally got a chance to read, The Fall of Advertising and the Rise of PR by Al and Laura Ries. I have written and re-written this piece innumerous times. I’m still not sure I’m happy with it, but I present it for [...]

Now stop me if you’ve heard this one before. At a recent journalist event I attended, the media representatives told the ensembled PR practitioners that their top pet peeves were:- People following up press release to see if they (the journalist) got it.- People pitching them with no idea of what the magazine covers- Poor [...]

As E-mail’s effectiveness declines due to volume companies are investigating better ways to catch you online. The latest effort is from Relevant Reach Inc. They think that it’s a great idea to let software vendors insert private communications inside an application (that you have paid for). Through this new channel, vendors can cross-sell you products [...]

As the PR profession is called upon to manage more than pure media relationships, understanding your audience, how they are influenced and how they communicate becomes essential. Terms such as ‘one-to-one’ and ‘permission marketing’ have been much abused over the past couple of years, but that doesn’t mean they’re irrelevant. Indeed the tools for more [...]

Sorry been slow posting this week again due to work demands! Normal service will be resumed fairly shortly….

Contradicting the recent spate of positive PR studies, research from Silicon Valley PR firm, McKie Headstrom has found that PR spend in the Valley is down and won’t improve in 2003. On the bright side respondents reported increased coverage and eighty nine percent of respondents said they were satisfied or very satisfied with the return [...]

Following on from the Microsoft snafu, Steve Ballmer, Microsoft’s CEO has been quoted saying “If (the false Switch testimonial) that’s right, I will certainly castigate the offender” in an article in Australia’s The Age newspaper. Also, Deborah Branscum has an interesting entry on the Microsoft episode entitled: “Bashing Microsoft a Love Story”

The difficult trading conditions are continuing to cause problem for PR firms and publishers alike. It’s reported that Manning Selvage & Lee have let go thirty consultants and closed their global technology practice while Porter Novelli has cut forty positions. After a lot of rumors of its demise following substantial layoffs over the past few [...]