PR Opinions

[Cross-Posted] The PR Opinions blog first emerged blinking into the bright lights of the Interweb in March 2002. In the intervening four years (and over 1,400 posts), this blog has witnessed some incredibly interesting developments in the world of Public Relations and it has helped me to meet and connect with like-minded practitioners around the [...]

Listen to your audience: John Scalzi offers a critique of two PR pitches he received for his blog. [Thanks to Trevor Cook] For the love of all things holy listen to your audience: Doh! Reading for the… well probably not the beach: Philip Young offers some higher end PR reading suggestions. A chip on both [...]

Since I started in PR back in 1991 one of the constant issues I’ve seen discussed and batted around is the low barriers of entry to this profession. The phrase used to be “anyone with a typewriter and a phone”. Although the professional bodies do a lot of good work there just doesn’t seem to [...]

This post leaves a bad taste in my mouth. When a respected PR practitioner, who I have acknolwedged has in many respects been leading the way in online communication (as far as the large agency set go in any respect), takes time to write a pontificating post that takes a swipe at a competitor, I [...]

Jaysus what a crowd of preening self-appointed “experts” we have spawned up here on the InterWeb. Oh you know them…. Dell, an oft maligned target of the Web 2.0 glitterati, have kicked off a blog. Now this is excellent. The company is making an effort to get a voice out on the Internet. Is it [...]

You know there’s a bubble coming. In “Interweb time” the bust was a long time ago and the frenzy of “Web 2.0″ start-ups and services would seem to predicate an Internet Boom 2.0. This is particularly obvious when you look at some of the new services. How about a press release distribution service that offers [...]

Greetings. Busy July so far. Hence slow posting. Doing some thinking about this blog, but more about that anon. In the meantime, here’s some interesting stuff I’ve been reading recently: David Parmet illustrates why PR will always have image issues. Jim Horton has a link to to an article that looks at the changes taking [...]

Greetings, just back from a much needed week’s vacation, so I’m currently fighting a backlog of e-mail, tasks, calls, messages, comment spam and RSS feeds. Normal service will resumed shortly. In the meantime, one interesting announcement today is a free download (from my employer) that will enable you to add a Creative Commons license to [...]

Jeremy Pepper is in Seattle this week, but unfortunately due to conflicting schedules it looks like we won’t be able to meet up. He reports on a very interesting story from Information Week that press releases have overtaken trade journals as a source of information for information workers – and without any XML I bet. [...]

Lauren Vargas takes me to task for my post on PR 2.0. She believes that what’s required when it comes to PR, and the new brave world of online services, is a revolution: “While tools may be evolving, a revolution in the communicator’s mindset must first occur. We do not have time for a gradual [...]