My colleague Steve Clayton shared this video from McLaren F1 to celebrate the 50th anniversary of the team being founded. In my opinion it’s a wonderful production. It’s atmospheric and it’s epic and all in under four minutes. Tweet This Post
Entries Tagged as 'Video'
Epic Video Storytelling
February 2nd, 2013 · No Comments · Public Relations
Tags: Storytelling·Video
Good marketing is hard but not necessarily expensive
March 7th, 2012 · 2 Comments · Marketing
If you ventured out on the internet today there’s probably two things that popped up in your feeds, namely Kony 2012 and the Dollar Shave Club. I first heard about the Dollar Shave Club through a tweet: Well I had to click didn’t I? Needless to say I wasn’t disappointed. It’s the combination of a [...]
Tags: Creativity·Humor·Video
PR reading for the weekend – July 15, 2011
July 15th, 2011 · 6 Comments · Public Relations
David Reich has a post about a Ragan.com survey that asked what PR people don’t like about PR. Topping the list is ‘cold calling’. OK I can understand that. But what was second on the list? What was the second greatest thing that PR people don’t like about PR? Apparently it’s having their press releases [...]
Tags: Gurus·Journalists·PR·Press Release·Public Relations·Video
Quick Tip: Fixing video
January 5th, 2011 · 1 Comment · Off-topic
OK, this one is off-topic but I thought I’d share. I’m sure you are far more clever than I, but last night I shot a video of my daughter with my phone. When I finished I realized that I had shot the video in portrait rather than landscape, which meant when it was posted online [...]
Tags: Video
Smart and funny… recipe for good marketing
July 13th, 2010 · 3 Comments · Social Media
You’re faced with an “old” brand (which interestingly – to me at any rate - was originally created for women in 1937) launched in 1938. It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to [...]
Social networks for PR and media, online video, future of news, blog product reviews and web 2.0.. what’s that all about?
October 22nd, 2008 · 1 Comment · Public Relations, Social Media
Rex Riepe was in touch about the launch of a new social network for PR people and journalists called IvyLee. From the site: IvyLees seeks to revolutionize the way PR professionals and journalists interact. The site provides a tool-based social network at no cost, an exciting alternative to traditional media tools. Members can distribute and [...]