Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Video'

You can be creative about anything…

November 15th, 2013 · 4 Comments · Marketing

There are a number of things I love about this video.  It is very smart, well shot, and it’s surprising, entertaining, and memorable. The other thing is that it’s a really compelling and creative way to demonstrate a pretty mundane (to me) product feature.  You may argue on the ROI of this video, but then […]

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Epic Video Storytelling

February 2nd, 2013 · No Comments · Public Relations

My colleague Steve Clayton shared this video from McLaren F1 to celebrate the 50th anniversary of the team being founded. In my opinion it’s a wonderful production. It’s atmospheric and it’s epic and all in under four minutes. Tweet This Post

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Good marketing is hard but not necessarily expensive

March 7th, 2012 · 2 Comments · Marketing

If you ventured out on the internet today there’s probably two things that popped up in your feeds, namely Kony 2012 and the Dollar Shave Club. I first heard about the Dollar Shave Club through a tweet: Well I had to click didn’t I? Needless to say I wasn’t disappointed.  It’s the combination of a […]

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PR reading for the weekend – July 15, 2011

July 15th, 2011 · 6 Comments · Public Relations

David Reich has a post about a Ragan.com survey that asked what PR people don’t like about PR. Topping the list is ‘cold calling’.  OK I can understand that.  But what was second on the list? What was the second greatest thing that PR people don’t like about PR?  Apparently it’s having their press releases […]

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Quick Tip: Fixing video

January 5th, 2011 · 1 Comment · Off-topic

OK, this one is off-topic but I thought I’d share.  I’m sure you are far more clever than I, but last night I shot a video of my daughter with my phone. When I finished I realized that I had shot the video in portrait rather than landscape, which meant when it was posted online […]

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Smart and funny… recipe for good marketing

July 13th, 2010 · 3 Comments · Social Media

You’re faced with an “old” brand (which interestingly – to me at any rate -  was originally created for women in 1937) launched in 1938.  It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to […]

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Social networks for PR and media, online video, future of news, blog product reviews and web 2.0.. what’s that all about?

October 22nd, 2008 · 1 Comment · Public Relations, Social Media

Rex Riepe was in touch about the launch of a new social network for PR people and journalists called IvyLee. From the site: IvyLees seeks to revolutionize the way PR professionals and journalists interact. The site provides a tool-based social network at no cost, an exciting alternative to traditional media tools. Members can distribute and […]

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