You’re faced with an “old” brand (which interestingly – to me at any rate - was originally created for women in 1937) launched in 1938. It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to [...]
Entries Tagged as 'Video'
Social networks for PR and media, online video, future of news, blog product reviews and web 2.0.. what’s that all about?
October 22nd, 2008 · 1 Comment · Public Relations, Social Media
Rex Riepe was in touch about the launch of a new social network for PR people and journalists called IvyLee. From the site: IvyLees seeks to revolutionize the way PR professionals and journalists interact. The site provides a tool-based social network at no cost, an exciting alternative to traditional media tools. Members can distribute and [...]