Interesting PR-related stuff

There has been a drought of interesting things in my RSS feeds recently, the majority of content seems to tirelessly (and boringly) focus on “blah blah is dying or dead” or “blah blah is going to change the world”.

The good news is that today I came across some interesting items I thought I would share.

In a move that will cause widespread dismay among the digerati, the Economist claims blogging has gone mainstream. This would explain the spate of “blogs are dying” posts that have wobbled onto the internet recently.  Of course one could argue that this story appearing in the Economist means that blogs are nearly mainstream but not quite there yet. Hat tip to Mr. Bailey.

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While the re-invention of the wheel (or the reinvention of the wheel as something not quite as useful as the wheel) is a passion for many people online, often I find that the simple suggestions are best.  For example what about David Berlind’s suggestion of including a shortened URL in your press release.  Simple, yet makes the link portable across blogs and the shortened world of Twitter. Hat tip to Alice Marshall.

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Speaking of Twitter*, Andrew Smith has a nice aggregated post with loads of links to Twitter-related content, including a list of UK journos and a list of UK PRs on eh Twitter from Stephen Davies. [Aside: the UK PR list looks like a most wanted list… and I don’t mean in a good way :-)]

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Neville Hobson points to a new list of the Top 150 PR oops sorry Social Marketing blogs. My rule of thumb is never trust a list you’re on, so given I’m at #89 that’s not a good sign.  The good news is I normally drop off them like a stone… so keep an eye on the list, it’ll probably get better with age.

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I am a firm believer that you never stop learning.  That’s why I love Dave Fleet’s list of top twelve communications, marketing and social media podcasts.  It doesn’t matter whether you agree or disagree it’s great to hear different perspectives.

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PS:

If you reading this in a somewhat confused manner then you are probably someone who has clicked on the Moofer link from the New York Times blog. I feel something of an link-love charlatan as the originator of the Moofer theme is this blog!

PPS:

Can I ask…  is there actually anything more annoying on a blog or website than those pesky widgets that pop up a browser preview when you hover over a link.  For the love of jebus…

PPPS:

*Twitter: Innocent or Guilty? Interesting or Boring? Indulgent or Philanthropic? The jury is still out having lunch…

PR & SEO, pitching tips, social media, and Twitter

When I talk to PR people about social media, the one thing that rarely comes up is Search Engine Optimization.  Now I agree that search engines are very Web 1.0, but they’re still the number one pathway around the Internet.  If you’re managing online reputation you better understand search engines.  Lee Odden offers some thoughts on the subject.

 

Following Jason Calacanis’ post that you don’t need a PR firm (sigh)… Dave Fleet offers an interesting retort and points out what you should all know. Public Relations is about a hell of a lot more than media relations!

 

US journalist Rafe Needleman is now offering tips/guidelines/pet hates for PR people to consider prior to a pitch.

 

Newsgator is hosting a free recorded webinar with Shel Holtz on the topic of how you ensure your audiences are getting the right message.  It’s being published on August 28th and it will cover how social media is changing corporate communications and real world examples of companies using social media. You can sign up here.

 

Twitter certainly hasn’t hit the "trough of disillusionment" (yet).  Chris Brogan offers 50 ideas for using Twitter for business. [Hat tip: Neville]

Twitter Tourettes

[Warning, grumpy old man post]

So I have been jumping in and out of Twitter, mostly lurking, the odd bit of participation.

My opinion of Twitter has changed since January.  I do see value in it.  Sometimes it’s interesting, sometimes it’s informative and sometimes it’s useful (often it’s not :-) ).

Sometimes Twitter will even facilitate an enjoyable exchange.

However, there’s always someone looking to ruin everyone else’s fun and I call them “Twitter Tourettes”.

What is this?

Well this is those individuals who have forgotten or lost their common sense filter on Twitter. 

Rather than send one or two “twits” on a particular thing or subject they send twenty streams of consciousness that have no value to anyone and just serve to make Twitter harder to follow.

Let me give you an example.

Let’s say I had just discovered Project Gutenberg, I might send a message like this:

I just discovered Project Gutenberg, it’s really cool.. http://tinyurl.com/nkse6

Tom Murphy 0s ago via twhirl

Fair enough you might say. In fact you might even say, hey I’ll check it out.

I’m happy, you’re happy, or you’ve ignored it.

But with Twitter Tourettes I’d then go..

There’s loads of books on this thing!

Tom Murphy 0s ago via twhirl

 

Hey they have the book Aaron’s Rod

Tom Murphy 0s ago via twhirl

 

and the book Aaron Trow

Tom Murphy 0s ago via twhirl

 

and the book Abandoned room

Tom Murphy 0s ago via twhirl

 

and the book Abbeychurch

Tom Murphy 0s ago via twhirl

Etc. Etc. I think you get my drift.

Enough already.

Sometimes ladies and gentlemen, less is more.

You can of course follow my well measured and insightful twits @tpemurphy