I recently had the opportunity to review a ‘report’ by a social media guru analyzing the ‘social strategies’ of a number of household brands. The report had some lovely visuals, some interesting examples of tactical executions, but overall it was a great example of what is too often missing from discussions on social media and […]
Entries Tagged as 'Strategy'
February 7th, 2012 · No Comments · Public Relations
Shakespeare wrote that when words are scarce they are seldom spent in vain. It’s not a problem we typically encounter these days. In fact verbal flatulence is everywhere. Back in olden times (early and mid 1990s) one of the favorite journalist tricks was the pregnant pause. Sit and look at your interviewee. Peer over your […]