If you follow social media – and this probably relates more to blogs and Twitter than the other channels – you know there’s a lot of opinions on marketing and PR out there.
Now, on the whole, this is a good thing, but at the same time, there’s often a lack of good, honest discussion of some of these opinions and memes.
So when someone provides a contrarian view on one of the sacred cows, it’s always worth a listen.
Designer Stefan Sagmeister addresses the question of “storytelling”…
You are not a storyteller – Stefan Sagmeister @ FITC from FITC on Vimeo.
Source: Darren Barefoot.
My colleague Steve Clayton shared this video from McLaren F1 to celebrate the 50th anniversary of the team being founded.
In my opinion it’s a wonderful production.
It’s atmospheric and it’s epic and all in under four minutes.
Here are some personal picks from my most recent trawl of the RSS feeds…
What is PR?
- OK this is late (from last February) but worth a listen. It’s a podcast from the BBC World Service program The Bottom Line, with some well known PR executives having a lively discussion on what Public Relations is. Recommended.
- Liam Fitzpatrick has generated a lot of discussion with his suggestion that writing skills shouldn’t be prioritized over other communications skills.
I’m not suggesting that a communicator should be allowed to get away with bad writing. All I’m saying is that it doesn’t make sense to prioritise writing over any other skill – if a single skill is all that matters why shouldn’t it be film-making, web design or spamming twitter?
Dave Fleet [@davefleet] and Shel Holtz don’t agree.
You should listen to this interesting CIPR interview with Seth Godin for this quote alone:
“PR is a human form of spam”
This is a phenomenal example of great corporate storytelling…
Changing face of PR….
- If you’re working in PR, you really should spend some time on the PR on Facebook page. No really. You should.
- Really interesting research from a HP study on Twitter and influence that found that the number of followers on Twitter doesn’t necessarily translate into influence.
- Josh Bernoff proposes a new model for PR and influencers. The problem of course is that people who would avail of this model are probably already doing a great job of reaching and engaging with folks. The muppets sending irrelevant spam, well they’ll keep doing it.
An antidote for social media twaddle…
- If like me you get grumpy reading the twaddle many of our self styled social media gurus peddle on Twitter as expertise, then this is the site for you. The URL isn’t for the faint hearted.
You also have to love these modern retro posters, via BuzzFeed.
Struggling with LinkedIn?
Have pity on those of us with a stationary problem. For us this is real innovation.