Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Social Media'

Great communications is built on the basics..

July 18th, 2013 · No Comments · Public Relations, Social Media

I recently had the opportunity to review a ‘report’ by a social media guru analyzing the ‘social strategies’ of a number of household brands. The report had some lovely visuals, some interesting examples of tactical executions, but overall it was a great example of what is too often missing from discussions on social media and […]

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Social Media? Relax and Enjoy it..

September 1st, 2011 · 2 Comments · Public Relations, Social Media

As you might know, I’m not shy about sharing my often strong views on the shortcomings of many of the self styled social media gurus. Recently, due to work and family commitments -  sometimes referred to as the real world -  my consumption and participation in social media has been extremely limited.  The upshot was […]

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An open letter on social media evangelism

March 30th, 2011 · 24 Comments · Social Media

Social media provides a set of tools and channels that enable people to discover, share and engage in new ways. This creates a whole set of pretty exciting opportunities for organizations and individuals alike. I’m sure you’re all with me so far. Great business begins with well-defined and agreed objectives, which coupled with insight into […]

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Social Media for Good: The Goodness Engine

March 9th, 2011 · No Comments · CSR, Social Media

A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From […]

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Is social media’s honeymoon over?

December 1st, 2010 · 14 Comments · Public Relations, Social Media

Geoff Livingston had a great post today addressing a very interesting issue: Somewhere along the way, social media folks thought they should completely reinvent business. That they knew better, and that could they completely disregard history’s many lessons about how to build great products that work. But more goes into product marketing then just listening […]

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Travelling to Net Impact Event in Michigan

October 27th, 2010 · No Comments · CSR, Public Relations, Social Media

I am off to the great state of Michigan for the first time tomorrow to attend and speak at the 2010 Net Impact Conference at the Ross School of Business at the University of Michigan. A map of Michigan from Bing Maps (of course) I’m looking forward to what should be a great event. I’m […]

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Tom’s Bumper Summer PR Miscellany…

August 6th, 2010 · 2 Comments · Public Relations, Social Media

Here are some personal picks from my most recent trawl of the RSS feeds… What is PR? OK this is late (from last February) but worth a listen.  It’s a podcast from the BBC World Service program The Bottom Line, with some well known PR executives having a lively discussion on what Public Relations is. […]

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Welcome to the era of hair trigger commentary..

July 22nd, 2010 · 2 Comments · Public Relations

At first glance it might appear that Shirley Sherrod, Old Spice, and Uniball have little in common. However, they do. Each have fallen foul to knee jerk commentary from people who haven’t taken the time to analyze, contemplate or find out the facts before casting “informed” judgment. It’s something we’ll all have to get used […]

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Social media is turning into your dad

March 30th, 2010 · 10 Comments · Social Media

Do you remember when you knew everything in your glorious teenage years? Do you remember how you despaired of your parents and then as the years passed (you mightn’t be there yet) you started to turn into your parents? Aside: My 5 (nearly 6) year old already refers to me as his “old man” – […]

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Common sense ain’t thought leadership either

March 26th, 2010 · 1 Comment · Public Relations, Social Media

Recently I wrote about the importance of being yourself online and avoiding the temptation to call yourself a guru or a thought leader. Today I want to touch on a separate but related issue.  A common theme from a number of highly rated social media related keynotes and posts  – which it should be said […]

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