As you might know, I’m not shy about sharing my often strong views on the shortcomings of many of the self styled social media gurus. Recently, due to work and family commitments - sometimes referred to as the real world - my consumption and participation in social media has been extremely limited. The upshot was [...]
Tags: Marketing·Podcast·Social Media
Social media provides a set of tools and channels that enable people to discover, share and engage in new ways. This creates a whole set of pretty exciting opportunities for organizations and individuals alike. I’m sure you’re all with me so far. Great business begins with well-defined and agreed objectives, which coupled with insight into [...]
Tags: Grumpy. PR·Social Media
A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From [...]
Tags: Bing·CSR·Social Media
Geoff Livingston had a great post today addressing a very interesting issue: Somewhere along the way, social media folks thought they should completely reinvent business. That they knew better, and that could they completely disregard history’s many lessons about how to build great products that work. But more goes into product marketing then just listening [...]
Tags: Social Media
I am off to the great state of Michigan for the first time tomorrow to attend and speak at the 2010 Net Impact Conference at the Ross School of Business at the University of Michigan. A map of Michigan from Bing Maps (of course) I’m looking forward to what should be a great event. I’m [...]
Tags: Conference·CSR·PR·Social Media·Speaking
Here are some personal picks from my most recent trawl of the RSS feeds… What is PR? OK this is late (from last February) but worth a listen. It’s a podcast from the BBC World Service program The Bottom Line, with some well known PR executives having a lively discussion on what Public Relations is. [...]
Tags: Media·PR·Social Media·Storytelling
At first glance it might appear that Shirley Sherrod, Old Spice, and Uniball have little in common. However, they do. Each have fallen foul to knee jerk commentary from people who haven’t taken the time to analyze, contemplate or find out the facts before casting “informed” judgment. It’s something we’ll all have to get used [...]
Do you remember when you knew everything in your glorious teenage years? Do you remember how you despaired of your parents and then as the years passed (you mightn’t be there yet) you started to turn into your parents? Aside: My 5 (nearly 6) year old already refers to me as his “old man” – [...]
Tags: Social Media
Recently I wrote about the importance of being yourself online and avoiding the temptation to call yourself a guru or a thought leader. Today I want to touch on a separate but related issue. A common theme from a number of highly rated social media related keynotes and posts – which it should be said [...]
Tags: Public Relations·Social Media
Here’s a definition: A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. For me the key word here is recognized. Unfortunately by this definition, 99% of our self-styled social media “thought leaders” are precluded. That’s a [...]
Tags: Social Media