Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Skills'

PR needs Jacks and Jills of all trades

October 5th, 2012 · 1 Comment · Public Relations

One of the wonders of the English language is that it’s always evolving. For example, according to Wikipedia (disclaimer: it is Wikipedia so the following information may have no basis in fact and could actually have been made up by a seventeen year old sitting in his bedroom, but because it serves my purpose I’m […]

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Do PR agencies need to adapt or die?

February 14th, 2012 · 4 Comments · Public Relations, Social Media

Darika Ahrens at Forrester has blogged that that changing nature of ‘interactive marketing’ has the potential to make PR agencies largely irrelevant: Why is PR at risk of losing their seat at the interactive table? Traditional media decreasing in relevancy Frontline ‘public relations’ online moving in-house PR agencies tend to lack specialised service Interactive marketing […]

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