Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Public Relations'

Is the quality of our (PR) work judged by our standards?

August 27th, 2013 · 2 Comments · Public Relations

I have always been a big believer in the important role that professional bodies play in the world of Public Relations.  Promoting a common set of standards across this reputation-challenged profession is a good thing.  However, with no common enforced regulations, perhaps the quality of our work can by judged by the standards we set […]

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PR needs Jacks and Jills of all trades

October 5th, 2012 · 1 Comment · Public Relations

One of the wonders of the English language is that it’s always evolving. For example, according to Wikipedia (disclaimer: it is Wikipedia so the following information may have no basis in fact and could actually have been made up by a seventeen year old sitting in his bedroom, but because it serves my purpose I’m […]

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Does your CEO have to be active in Social Media?

October 4th, 2012 · No Comments · Public Relations, Social Media

No. Tweet This Post

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You better hope that journalism makes it

March 7th, 2012 · 4 Comments · Public Relations

For all the talk about the death of media, mainstream media, traditional media, broadcast media, print media and online media, since the turn of the century, they’re still hanging on. Sure circulations are down, many traditional papers have closed down, slimmed down or moved online.  But thankfully we still have the media, we still have […]

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PR reading for the weekend – July 15, 2011

July 15th, 2011 · 6 Comments · Public Relations

David Reich has a post about a Ragan.com survey that asked what PR people don’t like about PR. Topping the list is ‘cold calling’.  OK I can understand that.  But what was second on the list? What was the second greatest thing that PR people don’t like about PR?  Apparently it’s having their press releases […]

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Branson on CSR and Reputation

July 14th, 2011 · No Comments · CSR, Public Relations

Not surprisingly, Richard Branson is always one of the old reliables when it comes to people choosing their ‘most admired business people’.  It’s not by mistake.  Branson represents one of the most acceptable faces of business.  He’s an entrepreneur, an adventurer, a risk taker, but most of all he’s a great boss and by all […]

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Some PR reading for the weekend

April 29th, 2011 · No Comments · Public Relations

Here are some common sense posts on various aspects of Public Relations. Heather Yaxley has a nice post on PR Conversations: Future leaders need more than digital PR: The beauty of building your career around knowledge and skills gained in public relations is that you have transferable competencies that offer a solid basis for extending […]

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Relax, PR will be around long after the hype has gone

March 9th, 2011 · 10 Comments · Public Relations, Social Media

Sometimes you happen upon a blog post title in your RSS reader (yep I’m old school) that grabs your attention.  Great headlines work. Unfortunately you then read the post and find it has the consistency of a marshmallow, it’s gooey and melts away pretty quickly and has little substance. That was my reaction to to […]

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Welcome to the era of hair trigger commentary..

July 22nd, 2010 · 2 Comments · Public Relations

At first glance it might appear that Shirley Sherrod, Old Spice, and Uniball have little in common. However, they do. Each have fallen foul to knee jerk commentary from people who haven’t taken the time to analyze, contemplate or find out the facts before casting “informed” judgment. It’s something we’ll all have to get used […]

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PR people: if you want respect, pay your dues..

May 23rd, 2010 · 15 Comments · Public Relations

Is PR a profession?  If you think so then Bill Sledzik has a great post with some bad news for you.  He estimates that we’re 0/5 from the five attributes of a profession. His advice: Follow the PRSA Code of Ethics whether you’re a member of not. Mentor up-and-coming practitioners and interns, encouraging them to […]

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