At first glance it might appear that Shirley Sherrod, Old Spice, and Uniball have little in common. However, they do. Each have fallen foul to knee jerk commentary from people who haven’t taken the time to analyze, contemplate or find out the facts before casting “informed” judgment. It’s something we’ll all have to get used [...]
Entries Tagged as 'Public Relations'
PR people: if you want respect, pay your dues..
May 23rd, 2010 · 14 Comments · Public Relations
Is PR a profession? If you think so then Bill Sledzik has a great post with some bad news for you. He estimates that we’re 0/5 from the five attributes of a profession. His advice: Follow the PRSA Code of Ethics whether you’re a member of not. Mentor up-and-coming practitioners and interns, encouraging them to [...]
Re-thinking personal reputation
March 29th, 2010 · 1 Comment · Public Relations
Yesterday Mike Arrington posted a story about a start-up who later this week will be launching a service that’s effectively a Yelp for individuals. Mr. Arringtron asks if – with the launch of these services, along with the growth of personal data online – we need to become more accepting of people’s indiscretions. It’s a [...]
Tags: Public Relations
Common sense ain’t thought leadership either
March 26th, 2010 · 1 Comment · Public Relations, Social Media
Recently I wrote about the importance of being yourself online and avoiding the temptation to call yourself a guru or a thought leader. Today I want to touch on a separate but related issue. A common theme from a number of highly rated social media related keynotes and posts – which it should be said [...]
Tags: Public Relations·Social Media
CSR, social media and your self-defending brand
March 12th, 2010 · 4 Comments · CSR, Social Media
One of the biggest concerns executives voice about social media is the lack of control. The idea that anyone can comment, share or disagree with you makes people uncomfortable. Of course the fact that you know people are having these conversations about your brand or product, and that – if you choose – you can [...]
Tags: CSR·Public Relations
Don’t be afraid of talking about Corporate Social Responsibility
March 4th, 2010 · 6 Comments · CSR, Public Relations
Partly in response to my post about the growing importance of appropriate communications on a company’s Corporate Social Responsibility (CSR) efforts, the Textifying blog over at Arizona State University (sorry there’s no bio page and the post was written by ‘tburns’ – and I tried to leave a comment but couldn’t) published a post entitled: [...]
PR + CSR = Just Good Business
February 26th, 2010 · 5 Comments · CSR
There’s no question that Corporate Social Responsibility (CSR) has hit the mainstream for companies of all sizes. The last five years have seen an explosion of interest in CSR (or Corporate Citizenship), driven by our changing society, pressure from employees, interest from customers and often a company’s own desire to have a positive impact. While [...]
Tags: CSR·Public Relations
The “power” of the PR embargo..
February 26th, 2010 · 3 Comments · Public Relations
Funny take on the effectiveness of the PR embargo (adult language warning)… Tweet This Post
Tags: Humor·Humour·Public Relations
PR Miscellany – January 31st 2010
January 31st, 2010 · 1 Comment · Public Relations, Social Media
So you won’t be surprised to find out I’ve been a little behind on my RSS feed reading. It’s been busy recently. Slipping through the (PR) feeds, it’s interesting to note that probably 90+% of “PR” posts are actually about social media. Now social media is clearly very important, but to me, the intersection of [...]
Where’s your pride?
January 30th, 2010 · No Comments · Public Relations
On a cold Dublin day in 1985, the Irish rugby team were playing England at Lansdowne Road. The country’s rugby team has traditionally played with a lot of pride and passion, but never had the quality to trouble the world’s best teams on a consistent basis (I am delighted to report that the situation is [...]
Tags: Personal·Public Relations