Interesting PR-related stuff

There has been a drought of interesting things in my RSS feeds recently, the majority of content seems to tirelessly (and boringly) focus on “blah blah is dying or dead” or “blah blah is going to change the world”.

The good news is that today I came across some interesting items I thought I would share.

In a move that will cause widespread dismay among the digerati, the Economist claims blogging has gone mainstream. This would explain the spate of “blogs are dying” posts that have wobbled onto the internet recently.  Of course one could argue that this story appearing in the Economist means that blogs are nearly mainstream but not quite there yet. Hat tip to Mr. Bailey.


While the re-invention of the wheel (or the reinvention of the wheel as something not quite as useful as the wheel) is a passion for many people online, often I find that the simple suggestions are best.  For example what about David Berlind’s suggestion of including a shortened URL in your press release.  Simple, yet makes the link portable across blogs and the shortened world of Twitter. Hat tip to Alice Marshall.


Speaking of Twitter*, Andrew Smith has a nice aggregated post with loads of links to Twitter-related content, including a list of UK journos and a list of UK PRs on eh Twitter from Stephen Davies. [Aside: the UK PR list looks like a most wanted list… and I don’t mean in a good way :-)]


Neville Hobson points to a new list of the Top 150 PR oops sorry Social Marketing blogs. My rule of thumb is never trust a list you’re on, so given I’m at #89 that’s not a good sign.  The good news is I normally drop off them like a stone… so keep an eye on the list, it’ll probably get better with age.


I am a firm believer that you never stop learning.  That’s why I love Dave Fleet’s list of top twelve communications, marketing and social media podcasts.  It doesn’t matter whether you agree or disagree it’s great to hear different perspectives.



If you reading this in a somewhat confused manner then you are probably someone who has clicked on the Moofer link from the New York Times blog. I feel something of an link-love charlatan as the originator of the Moofer theme is this blog!


Can I ask…  is there actually anything more annoying on a blog or website than those pesky widgets that pop up a browser preview when you hover over a link.  For the love of jebus…


*Twitter: Innocent or Guilty? Interesting or Boring? Indulgent or Philanthropic? The jury is still out having lunch…

Social media test: Tell me what to say…

OK so I’ve come up with a little social media test or maybe that should be request.

I am speaking at the “Don’t Panic Guide to Social Media Event” at the Bridgewater Hall in Manchester on Friday December 5th 2008.

I’m mulling over what I should cover during the event, so I had an idea.  Why not ask you.

Simple question:


“What should Tom talk about at the event?”


imageYou can leave a comment or drop me an e-mail, humour is always appreciated.

Go on… you know you want to (and keep it clean!).

PR Social Networks

Back in March I kicked off the Online PR social network over at Ning.

We’ve billed it as the "lazy person’s" social network – there’s no peer pressure to get involved etc. It just sits there quietly.image

There are now 63 members.  Now, while I agree it’s not exactly Facebook or MyRagan (which now has over 10,000 members??), it’s sufficiently impressive given the promotions budget and the effort that’s been put into promoting it.

Now, in the interest of true social networking, and taking into account my laziness, all group members can become administrators and drive it anyway they wish.

I don’t expect a lot of e-mail :-)