Some PR posts and a mini rant…

So I’ve been trawling through my PR RSS feeds and I’m including some interesting posts below, but before I get to that indulge me for a moment… 

Mini rant: What was interesting in reviewing these posts is the fact that the ‘PR 2.0’ moniker continues to live.  What is PR 2.0?  Should my business card say that I’m a PR 1.0 practitioner, or a PR 1.7.5 practitioner or maybe I can get ahead and say I’m a PR 3.1 practitioner? Here’s a secret truth. There’s no PR 2.0.  There’s just PR.  PR practice is either good (using the right tools and channels to reach, inform and engage the right audience in the right place at the right time) or bad (not using the right tools and channels etc. etc.).  There’s no 2.0.  Stop trying to make yourself sound more interesting.

image The award for the most obvious statement(s) of the week goes to John Bell at Ogilvy in this PR Week story.  I was going to include a quote, but there’s too many. Far too many. Lord.
image Andrew Bruce Smith has an interesting post on whether PR really is about reputation management.

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Aven Hames has a report on Paul Holmes’ predictions for PR in 2012 – there are some hardy annuals in there (e.g. PR in the executive suite).

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Paul Seaman shares some interesting thoughts on the Edelman Trust Barometer. You can find more news and views on the Trust Barometer here.

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Heather Yaxley has kicked off and interesting discussion “Are you too smart to work in PR”. David Reich also chimes in. I’m not Smile

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Illustrating just how far behind I am with my RSS feeds here are 10 PR predictions for 2012 from Beth Monaghan.

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Finally a nice post by Ariel Kouvaras on three things to keep in mind as the tools and channels of PR change and evolve.

  • Be curious
  • Be a thinker
  • Be open to change

 

Enough said.

PR Blogging old timers

Earlier today I learned from Jeremy Pepper via Twitter that Phil Gomes has temporarily suspended his blogging activities.

Phil was one of the first PR folks (along with Jim Horton and Richard Bailey) that I came across when I started blogging many years ago.

In a trip of pure nostalgia I searched my old blog archives to find out when I first connected with Phil, and discovered that unknown to me, today is the eight anniversary of my first blog post.

Like Phil, my recent volume of writing has (and many would say thankfully) slowed to a trickle, but I’ve decided to keep promising myself that I’ll do better in the future.

We’ll see…


PR Miscellany – September 1 2009

A post containing some interesting PR-related content that I’ve stumbled upon…

Do you have your PR skills?

Dave Fleets offers 14 key skills for “new” PR professionals (via Neville Hobson) and thankfully he does point out that just because there are some new skills required doesn’t mean we should neglect the traditional skills.  I’m a firm advocate of the importance of mastering the basics.

Yes, there’s a new game to play (in my opinion), but the old game is still there too. PR pros still need the basic attributes and skills that they’ve always needed.  Try launching something using social media alone and you’ll appreciate the gap that traditional media can leave if it’s lacking.

Stop (PR) thief

Another interesting court case involving a PR person who (may have/allegedly has) exercised poor poor judgement. Like, really poor judgement, in fact I’m not sure we should use the word “judgement”.

 

Blogging about (business) blogging

Ragan offers ten tips for a better business blog.

Ford Motor Company doesn’t have a blog, but its director of new media, Scott Monty, has one—The Social Media Marketing Blog. It precedes Monty’s tenure at Ford, which means it has an audience and a solid reputation.

On occasion, The Social Media Marketing Blog addresses issues at Ford. It spreads news about the company and the CEO, and provides a behind-the-scenes glimpse of life in Ford’s communications department.

Consider finding a trusted employee at your organization to dedicate posts about your company to his or her personal blog.

 

Ahhh… the old chestnut… measurement

Katie Delahaye Paine is a guest writer over at Brian Solis’ blog and has penned a post on the need for a new mindset around PR marketing measurement.

While exposure to your brand certainly is a factor in decision making today, the reality is that in today’s environment, most decisions are influenced to a much greater degree by whatever your followers on Twitter, friends on Facebook recommend or what Google search delivers than they are by whatever ads pop up. Trying to decide what flat screen TV to buy, where to go for vacation, what movie to see, or where to make reservations for dinner, chances are you’ll either ask your friends on Facebook or Twitter for advice, or search on Google for reviews.

Thinking about Social Media

Jennifer Van Grove offers five ideas to consider in social marketing. As always “clear PR/marketing objective” discretion is recommended.

Should you find yourself in a social media marketing lull, we think you can take inspiration from these five innovative and fresh ideas currently making their mark on both the online and offline worlds. The important thing to keep in mind is that whether you’re trying to engage a unique audience, tailor deals using location, advertise in new ways, go bold, or tackle your Twitter fear head on, you’re likely to find the most success if you can shake things up a bit.

Social media and PR?

Browsing through many neglected RSS feeds today, there wasn’t a lot that tickled my fancy (so to speak).

Once again, I did see a couple of posts that probably should have been held in a “drafts” folder overnight – and then deleted. 

I don’t wish to pour salt on the wounds, but there are a couple of PR bloggers who would be well advised to take a deep breath before hitting publish.  I mean it’s never nice to lose a client, but writing a post on why the client was wrong (thankfully without naming names) is at best ill-advised – no matter how much better you feel about it – and writing posts in that vein every time you lose a client, can start to look as though your business is dissolving in real-time. Perception is, after all, often reality.

Enough said.

Over time you see the PR blog community converging on a small number of similar themes. 

It will be no surprise that Twitter continues to be the subject of much attention, for example:

  • Drew offers 10 ways Twitter can be useful to a PR practitioner
  • Dave Fleet offers a list of 40 PR-related people to follow on Twitter.
  • Andrew Smith ponders the challenge of so little time, so many Tweets.

Elsewhere the subject of “social media” is attracting some commentary from the UK fraternity.

The Chartered Institute of PR has released “Social Media Guidelines” (hat tip to Richard Bailey). (Disclaimer: In true blogging fashion I haven’t actually read the guidelines (though it has been added to an ever-growing “to-read” list), but I know some men who have.)

Stuart thinks they’re half-baked, while Simon points out that there’s some legal poetic license in there.

The cynics might say that about sums up Social Media. LOL.  Not me obviously gentle reader, no, not me. 

 

Postscript:

Talking of Social Media…. the excellent Don’t Panic Guide to Social Media (PDF) is coming to London in April, featuring a great line-up of speakers. Highly recommended.

Awards, job searches, twits (not Twitter-related) and disasters…

Heartiest congratulations to Stuart Bruce and the team at Wolfstar who won the Chartered Institute of Public Relations Grand Prix Award for the UK’s Outstanding Small Consultancy!  Fantastic achievement in 18 months!

 

image Fair play award of the day goes to Thomas Brunkard, who as a communications professional in these challenging times, is documenting his journey to secure a PR job in Ireland through his blog. Good on him.  Take a look.. particularly if you’re looking to fill a position in Ireland.

 

image In other fantastic news, Jenn was in touch to tell me about the “independent New York fashion trade show and shopping event”…. I wonder has Jenn ever seen a photo of me? If she had she’d know all about my passion for couture. She certainly didn’t stop to look at this site before spamming my in-box.  Well done Jenn, great job. You’re the perfect example of the lazy, unprofessional people who give PR a bad name.

 

image Gerry “PR Disasters” McCusker is calling for nominations for the biggest PR disasters for 2008.  No shortage of candidates there methinks…

Other Links:

It’s a question of trust

Forrester’s Josh Bernoff has published some interesting findings from a survey they undertook in the second quarter (April-June) of 2008 to find out the most trustworthy information sources.

Interesting, good old e-mail comes in a #1, traditional media is holding up nicely and the poor blog (particularly the company flavour) limps in last.

image See the original image and post here.

Of course if you’re a PR practitioner you know all about statistics :-)

The interesting validation for me is that the results point to a crazy mix of online and offline tools.  It’s not just about social media, it’s about understanding your audience, getting an insight into where they are, and then using the appropriate tools to communicate with them.

This doesn’t mean corporate blogs are a bad idea in my humble opinion but that if you want to communicate with people you need to be thinking of a broad set of tools.  Blogs are part of that discussion in my humble opinion.

Hat tip to Neville via (ahem) Twitter.

Interesting PR-related stuff

There has been a drought of interesting things in my RSS feeds recently, the majority of content seems to tirelessly (and boringly) focus on “blah blah is dying or dead” or “blah blah is going to change the world”.

The good news is that today I came across some interesting items I thought I would share.

In a move that will cause widespread dismay among the digerati, the Economist claims blogging has gone mainstream. This would explain the spate of “blogs are dying” posts that have wobbled onto the internet recently.  Of course one could argue that this story appearing in the Economist means that blogs are nearly mainstream but not quite there yet. Hat tip to Mr. Bailey.

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While the re-invention of the wheel (or the reinvention of the wheel as something not quite as useful as the wheel) is a passion for many people online, often I find that the simple suggestions are best.  For example what about David Berlind’s suggestion of including a shortened URL in your press release.  Simple, yet makes the link portable across blogs and the shortened world of Twitter. Hat tip to Alice Marshall.

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Speaking of Twitter*, Andrew Smith has a nice aggregated post with loads of links to Twitter-related content, including a list of UK journos and a list of UK PRs on eh Twitter from Stephen Davies. [Aside: the UK PR list looks like a most wanted list… and I don’t mean in a good way :-)]

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Neville Hobson points to a new list of the Top 150 PR oops sorry Social Marketing blogs. My rule of thumb is never trust a list you’re on, so given I’m at #89 that’s not a good sign.  The good news is I normally drop off them like a stone… so keep an eye on the list, it’ll probably get better with age.

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I am a firm believer that you never stop learning.  That’s why I love Dave Fleet’s list of top twelve communications, marketing and social media podcasts.  It doesn’t matter whether you agree or disagree it’s great to hear different perspectives.

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PS:

If you reading this in a somewhat confused manner then you are probably someone who has clicked on the Moofer link from the New York Times blog. I feel something of an link-love charlatan as the originator of the Moofer theme is this blog!

PPS:

Can I ask…  is there actually anything more annoying on a blog or website than those pesky widgets that pop up a browser preview when you hover over a link.  For the love of jebus…

PPPS:

*Twitter: Innocent or Guilty? Interesting or Boring? Indulgent or Philanthropic? The jury is still out having lunch…

Devices of mass disruption… what is PR?.. Blog rankings… Web 2.0 fatigue…

Device of mass disruption or eh is it a phone?

Guys seriously I have stayed silent on this subject long enough. 

It’s a phone.

It’s not a six inch device of mass disruption.

Apple has done a good design job but I am bored to my back teeth with the ridiculous posts and tweets.

I had a radio on my cell phone in the late 90’s.  If these devices were going to disrupt/kill/change radio it would be more likely to happen with radios on MP3 players.

Why, oh why, is every 1.0 release of every 1.0 piece of hardware or software "game changing"?

Me? I love my HTC, fantastic resolution, full touch screen, proper camera, great keyboard for grown up e-mail and word processing, not to mention loads of software – and the best part?

It’s not threatening to kill any industries, take people’s jobs and the battery lasts more than 35 minutes and HTC don’t advise you to turn off the 3G, you can have all the speed you like baby.

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*I debated whether to categorize this under "He would say that", and I did in the end. But regardless this is true.

What’s PR then?

Bill Sledzik takes a run at a unified definition of public relations working through a variety of textbook definitions.

Tom’s Opinion: This is a breath of fresh air, it’s great to get some informed writing on this topic.  Too often when PR is discussed, what’s really being discussed is "media relations", which although a major element of the profession is not the whole story.  This is also the reason why we see so much rubbish about the "death of PR".  The reality is that great communication remains a strong and valuable asset and Web 2.0 doesn’t change that.  Yes it’s about relationships (duh), yes it’s about understanding the tools and channels, but at the core it’s about great communication and and audience insight.

[Bill also tackles the issue of whether PR is part of marketing.]

 

PR Blog Ranking Mania:

Man it’s PR blog rank weekend an I’m sinking faster than a stone, however while I’m gurgling water, I’ll use one of my last breaths to pass congratulations to Stuart Bruce :-)

More here, here, here, oh and here.

 

Web 2.0 Fatigue

Lauren Vargas has an interesting post on Web 2.0 fatigue and how to avoid it, she has a really interesting video (though it’s a little out of date) at the foot of the post -  worth a watch!