Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'PR'

If you say it’s dead, it’s probably not.

June 17th, 2015 · 2 Comments · Public Relations

As Jim Diamond sang in the 80s, I should have known better.  And I did.  When I heard about Robert Phillips’ plans for a book titled: Trust Me, PR is Dead, I knew I’d disagree with the central premise.  Social media’s overuse of the word ‘dead’ to describe a profession or service has always annoyed […]

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Book Review: It’s an issue Jim, but not as we know it

January 6th, 2015 · No Comments · Public Relations

Last October I read an interview with Eric Dezenhall on the changing dynamics of issues management that piqued my attention. Dezenhall, who was promoting his new book: “Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal”, was incredibly pragmatic about how the combination of technological and social trends have changed […]

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Sometimes it’s better to not share your views..

February 25th, 2014 · 1 Comment · Public Relations

Last week a friend passed along a post from a PR firm’s blog that had me rolling my eyes so hard and fast that I strained them. You see, in the rush to publish a critique in a timely manner, the author didn’t allow ignorance or even the most rudimentary research get in the way […]

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Is the quality of our (PR) work judged by our standards?

August 27th, 2013 · 2 Comments · Public Relations

I have always been a big believer in the important role that professional bodies play in the world of Public Relations.  Promoting a common set of standards across this reputation-challenged profession is a good thing.  However, with no common enforced regulations, perhaps the quality of our work can by judged by the standards we set […]

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Great communications is built on the basics..

July 18th, 2013 · No Comments · Public Relations, Social Media

I recently had the opportunity to review a ‘report’ by a social media guru analyzing the ‘social strategies’ of a number of household brands. The report had some lovely visuals, some interesting examples of tactical executions, but overall it was a great example of what is too often missing from discussions on social media and […]

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PR needs Jacks and Jills of all trades

October 5th, 2012 · 1 Comment · Public Relations

One of the wonders of the English language is that it’s always evolving. For example, according to Wikipedia (disclaimer: it is Wikipedia so the following information may have no basis in fact and could actually have been made up by a seventeen year old sitting in his bedroom, but because it serves my purpose I’m […]

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Do you get bad grammar off people?

February 17th, 2012 · 3 Comments · Public Relations

I blame my grandmother. She loved providing real-time feedback on my grammar and her favorite was the difference between ‘off’ and ‘from’. If I innocently reported to her that I had received something off someone, she would immediately respond that “you get fleas off people, but you get things from them”. Indeed. While I am […]

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When you’re communicating be true to yourself

February 7th, 2012 · No Comments · Public Relations

Shakespeare wrote that when words are scarce they are seldom spent in vain. It’s not a problem we typically encounter these days. In fact verbal flatulence is everywhere. Back in olden times (early and mid 1990s) one of the favorite journalist tricks was the pregnant pause. Sit and look at your interviewee. Peer over your […]

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The intersection of marketing, PR and CSR

November 26th, 2011 · 4 Comments · CSR, Public Relations

I’ve been reading a variety of stories (links below) recently about Marketing, PR and Corporate Social Responsibility (CSR) and the one thing that became very apparent is that there’s a lot of disagreement and perhaps no little confusion about the intersection of Marketing/PR and CSR. In fact I found myself agreeing and disagreeing in equal […]

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PR reading for the weekend – July 15, 2011

July 15th, 2011 · 6 Comments · Public Relations

David Reich has a post about a Ragan.com survey that asked what PR people don’t like about PR. Topping the list is ‘cold calling’.  OK I can understand that.  But what was second on the list? What was the second greatest thing that PR people don’t like about PR?  Apparently it’s having their press releases […]

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