Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Measurement'

Is the quality of our (PR) work judged by our standards?

August 27th, 2013 · 2 Comments · Public Relations

I have always been a big believer in the important role that professional bodies play in the world of Public Relations.  Promoting a common set of standards across this reputation-challenged profession is a good thing.  However, with no common enforced regulations, perhaps the quality of our work can by judged by the standards we set […]

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Great communications is built on the basics..

July 18th, 2013 · No Comments · Public Relations, Social Media

I recently had the opportunity to review a ‘report’ by a social media guru analyzing the ‘social strategies’ of a number of household brands. The report had some lovely visuals, some interesting examples of tactical executions, but overall it was a great example of what is too often missing from discussions on social media and […]

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PR depression, online PR slides, online journalism, Spectrum 48K, McDonalds, social media and the best telemarketing call ever…

July 11th, 2008 · 1 Comment · Public Relations, Social Media

From the perspective of a long-time PR practitioner, I have to admit that I find this thoroughly depressing.   Karen Miller Russell has an interesting post on measuring social media.  The post is based on content from the recent Edelmen summit in the US. Via Mr. Collister.   SlideShare has a collection on online presentations […]

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Measuring Smeedia (and PR?)

May 22nd, 2008 · No Comments · Social Media

Shel Israel has published an interesting video interview with K.D Paine on measuring social media – and the difference between measuring social media and PR. [Personally I think the two should by synonymous] Interesting chat and worth a view. K.D. has some interesting posts on this issue, including a look at the number of different […]

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