From the perspective of a long-time PR practitioner, I have to admit that I find this thoroughly depressing. Karen Miller Russell has an interesting post on measuring social media. The post is based on content from the recent Edelmen summit in the US. Via Mr. Collister. SlideShare has a collection on online presentations [...]
Shel Israel has published an interesting video interview with K.D Paine on measuring social media – and the difference between measuring social media and PR. [Personally I think the two should by synonymous] Interesting chat and worth a view. K.D. has some interesting posts on this issue, including a look at the number of different [...]
Tags: Measurement