Darika Ahrens at Forrester has blogged that that changing nature of ‘interactive marketing’ has the potential to make PR agencies largely irrelevant: Why is PR at risk of losing their seat at the interactive table? Traditional media decreasing in relevancy Frontline ‘public relations’ online moving in-house PR agencies tend to lack specialised service Interactive marketing [...]
I’ve been reading a variety of stories (links below) recently about Marketing, PR and Corporate Social Responsibility (CSR) and the one thing that became very apparent is that there’s a lot of disagreement and perhaps no little confusion about the intersection of Marketing/PR and CSR. In fact I found myself agreeing and disagreeing in equal [...]
As you might know, I’m not shy about sharing my often strong views on the shortcomings of many of the self styled social media gurus. Recently, due to work and family commitments - sometimes referred to as the real world - my consumption and participation in social media has been extremely limited. The upshot was [...]
Tags: Marketing·Podcast·Social Media
Sometimes you happen upon a blog post title in your RSS reader (yep I’m old school) that grabs your attention. Great headlines work. Unfortunately you then read the post and find it has the consistency of a marshmallow, it’s gooey and melts away pretty quickly and has little substance. That was my reaction to to [...]
Tags: Grumpy·Marketing·PR·Public Relations
Welcome to Tuesday. I had a lovely week off (thanks for asking). Travelling around the North Cascades is to be highly recommended. Of course returning to civilization also means dealing with a backlog of post, e-mail and voicemail – and for you cool social media kids, loads of unread RSS feeds. (I remained joyfully unconnected [...]
Tags: Marketing·PR·Social Media