Trevor Cook has a very interesting post titled "The revolution may not be blogged" which ponders whether the "new media revolution" has stalled somewhat.
Moreover, when they do blog organisations, like Telstra, often find it extraordinarily difficult to see their social media efforts as anything more than just another way to get out messages and push products. In the hands of a PR pro, the opportunity to bypass the ‘media gateway’ can just mean an open invitation to pump out unfiltered propaganda.
Overtime, more organisations will adopt social media tools and they will have to become just a little more open, transparent and accountable to get the full benefit. Sadly, it will be a slow process.
More on Trevor’s blog.
Heather Yaxley has a great post on "fast" and "slow" Public Relations.
Everyone in PR should know that quick reactions are required when called by media working to deadlines – this Fast PR is even more important in ensuring online media audiences get their fix of Fast News.
But we also need good old fashioned Slow PR skills in building relationships, identifying possible feature articles, developing individual angles and stories, thinking outside our traditional media relations focus and taking the time to be accurate, informative and effective.
Bill Sledzik continues his recent strong run with a post on what PR is not..
Public Relations is NOT… Advertising… Promotion… Publicity… Media relations… Public affairs… Selling… Marketing…
Read the full post here.
This blog is operated under the "greenhouse code", particularly when dealing with the "outing" of PR people. Well you just never know do you? You might be tired one morning, send a sloppy e-mail and next thing you’re RSS-meat of the week.
Mark Rose takes the New York Times’ Joe Nocera to task for Nocera’s outing of a PR person who was pitching on behalf of a manufacturer of "juvenile transportation devices" – I’m kidding, I’m kidding. Fair play for Rose, but the use of the phrase "children have become fashion accessories" is at the very least ill advised.
Finally, it’s Friday… New Media Douchebag [Hat tip to Lee Hopkins]