Some PR on a Friday…

Trevor Cook has a very interesting post titled "The revolution may not be blogged" which ponders whether the "new media revolution" has stalled somewhat.

Moreover, when they do blog organisations, like Telstra, often find it extraordinarily difficult to see their social media efforts as anything more than just another way to get out messages and push products. In the hands of a PR pro, the opportunity to bypass the ‘media gateway’ can just mean an open invitation to pump out unfiltered propaganda.

Overtime, more organisations will adopt social media tools and they will have to become just a little more open, transparent and accountable to get the full benefit. Sadly, it will be a slow process.

More on Trevor’s blog.

Heather Yaxley has a great post on "fast" and "slow" Public Relations.

Everyone in PR should know that quick reactions are required when called by media working to deadlines – this Fast PR is even more important in ensuring online media audiences get their fix of Fast News. 

But we also need good old fashioned Slow PR skills in building relationships, identifying possible feature articles, developing individual angles and stories, thinking outside our traditional media relations focus and taking the time to be accurate, informative and effective.

Bill Sledzik continues his recent strong run with a post on what PR is not..


Public Relations is NOT… Advertising… Promotion… Publicity… Media relations… Public affairs… Selling… Marketing…


Read the full post here.

This blog is operated under the "greenhouse code", particularly when dealing with the "outing" of PR people.  Well you just never know do you?  You might be tired one morning, send a sloppy e-mail and next thing you’re RSS-meat of the week.

Mark Rose takes the New York Times’ Joe Nocera to task for Nocera’s outing of a PR person who was pitching on behalf of a manufacturer of "juvenile transportation devices" – I’m kidding, I’m kidding. Fair play for Rose, but the use of the phrase "children have become fashion accessories" is at the very least ill advised.


Finally, it’s Friday… New Media Douchebag  [Hat tip to Lee Hopkins]

PR depression, online PR slides, online journalism, Spectrum 48K, McDonalds, social media and the best telemarketing call ever…

From the perspective of a long-time PR practitioner, I have to admit that I find this thoroughly depressing.


Karen Miller Russell has an interesting post on measuring social media.  The post is based on content from the recent Edelmen summit in the US. Via Mr. Collister.


SlideShare has a collection on online presentations on the subject of (ahem) PR 2.0. Via Mr. Dugan.


And speaking of online slides, Neville Hobson shares some of the content from his recent CIPR talk.


Chris Green, Editor of UK publication IT Pro, shares his views that journalism online is about more than writing, it’s about search engine optimization, generating comments, and driving the visitor to read other content on the site. Andrew Bruce Smith has some detailed perspective.



Clive Sinclair pioneered bringing computing to the masses in the early 80s with the ZX80, ZX81 and the Spectrum 48K.  Chris Vallance from the BBC has an interview with the man himself… who doesn’t use the InterWeb :-)


Steve Rubel shares his views on how to get productive with social media, and I’m sure we can all do with help in that department. has an interview with Jill McDonald, McDonald’s Chief Marketing Officer for the UK and Northern Europe.

We’re not an online retailer, but our consumers are spending more and more time online, so what is the appropriate way for McDonalds to manifest itself online and engage and entertain our target audience? I really want us to take a step back as a brand and look at how we should be using the digital space.


If you haven’t already heard this Tom Mabe telemarketing call, I suggest you do, it’s absolutely fantastic..

Plain speaking, ethical, hip but mad as a badger…

You’re celebrating what?

I touched on this earlier in the week but we really need to start providing some perspective when talking about the impact of <insert online buzz word here> on communication.  There are still a couple of people who shower, dress, go out of the house and listen to the radio.

This is all about balance, let’s not lose perspective. 

My job involves online communication or conversation or whatever you want to call it, but traditional communication still rules the roost (in my little world).

In the same way, PR people are often accused of using business speak rather than using plain simple English. [Hence the creation of tools such as  Bullfighter]

I don’t mean to be rude but to me this is an example that brings both strands together rather nicely… and not necessarily in a good way.


Fascinating to see the ways in which the idea of community is taking shape these days: business communities, where customers come together to interact with companies and brands; communities of giving, communities of technologists, and of everyday people who are passionately interested in anything from epic literature to even their credit scores.


Now stop me here if I’ve missed something.  But is this post just about what in the dark ages before 1995 we old people called a “party”?

Haven’t communities been around since we climbed down from the trees?

As I said maybe it’s me.


What makes you think about ethics?

Kami Huyse wants your help pulling together some ideas on how to get communicators to think about ethical behaviour.


The in-crowd…

I don’t know why I found this amusing… but I did…

OK, OK, I know why I found it amusing.

From Gaping Void via Themenblog.


Approaching bloggers

Dustin Wax at Lifehack posts How to get a blogger to promote your product.


New PR podcast (to me)

The Publicity Show… Lee Kantor and Elizabeth Gordon interview PR and media practitioners. (I realise that everyone probably already knows about it, but I didn’t and it’s my blog :-) )


“Mad as Badgers”…. well it is Friday….

Via Colin McKay



Summer Courses….

I’m really not sure why this was sent to me, but I have decided to share the information in case anyone finds it useful….

Summer Classes for Men



REGISTRATION MUST BE COMPLETED by Friday, August 17th 2008


Class 1 How To Fill Up The Ice Cube Trays–Step by Step, with Slide Presentation.

Meets 4 weeks, Monday and Wednesday for 2 hours beginning at 7:00 PM.

Class 2 The Toilet Paper Roll–Does It Change Itself? – Round Table Discussion.

Meets 2 weeks, Saturday 12:00 for 2 hours.

Class 3 Is It Possible To Urinate Using The Technique Of Lifting The Seat and Avoiding The Floor, Walls and Nearby Bathtub?–Group Practice.

Meets 4 weeks, Saturday 10:00 PM for 2 hours.

Class 4 Fundamental Differences Between The Laundry Hamper and The Floor–Pictures and Explanatory Graphics.

Meets Saturdays at 2:00 PM for 3 weeks.

Class 5 Dinner Dishes–Can They Levitate and Fly Into The Kitchen Sink? Examples on Video.

Meets 4 weeks, Tuesday and Thursday for 2 hours beginning at 7:00 PM Class

6 Loss Of Identity–Losing The Remote To Your Significant Other. Help Line Support and Support Groups.

Meets 4 Weeks, Friday and Sunday 7:00 PM

Class 7 Learning How To Find Things–Starting With Looking In The Right Places And Not Turning The House Upside Down While Screaming.

Open Forum Monday at 8:00 PM, 2 hours.

Class 8 Health Watch–Bringing Her Flowers Is Not Harmful To Your Health. Graphics and Audio Tapes.

Three nights; Monday, Wednesday, Friday at 7:00 PM for 2 hours.

Class 9 Real Men Ask For Directions When Lost–Real Life Testimonials.

Tuesdays at 6:00 PM Location to be determined

Class 10 Is It Genetically Impossible To Sit Quietly While She Parallel Parks?

Driving Simulations. 4 weeks, Saturday’s noon, 2 hours.

Class 11 Learning to Live–Basic Differences Between Mother and Wife.

Online Classes and role-playing Tuesdays at 7:00 PM, location to be determined

Class 12 How to be the Ideal Shopping Companion

Relaxation Exercises, Meditation and Breathing Techniques.Meets 4 weeks, Tuesday and Thursday for 2 hours beginning at 7:00 PM.

Class 13 How to Fight Cerebral Atrophy–Remembering Birthdays, Anniversaries and Other Important Dates and Calling When You’re Going To Be Late.

Cerebral Shock Therapy Sessions and Full Lobotomies Offered. Three nights; Monday, Wednesday, Friday at 7:00 PM for 2 hours.

Class 14 The Stove/Oven–What It Is and How It Is Used.

Live Demonstration. Tuesdays at 6:00 PM, location to be determined.


Upon completion of any of the above courses, diplomas will be issued to the survivors.

Something to make you smile…

Just as a quick escape from all the hyperbole, here’s a nice story that made me smile…

A Michigan woman and her family were vacationing in a small New England town where Paul Newman and his family often visited. One Sunday morning, the woman got up early to take a long walk. After a brisk five-mile hike, she decided to treat herself to a double-dip chocolate ice cream cone. She hopped in the car, drove to the centre of the village, and went straight to the combination bakery/ice cream parlor.

Read on

Well it’s Friday… Tradeshows

Have you spent days on end, standing on your poor sore feet, talking about things you don’t understand, to strangers who are really only talking to you on the off-chance you’ll give them a t-shirt?

I remember my trade show days all around the US and Europe very very well.

Digression: Once attending a UNIX trade exhibition at the Jacob Javits Centre in New York during the Winter in the ’90s – this was when there was no pre-registration, you could just walk in off the street – and the organizers were having problems with unfortunate homeless people who were wandering through a UNIX trade show (you can bet they weren’t there by choice!) to get out of the cold. 

Anyway my boss at the time briefed all of us to escort any homeless interlopers off the stand.

I avoided this duty for the first two days as I was doing presentations on UNIX development (don’t ask), but on the last day this massive homeless guy was thumbing the literature on the stand and I was despatched to politely ask him to leave. 

He was your typical steroetype of a homeless person.  Mad matted hair, big coat, huge bushy beard, plastic bags, sandals in Winter…

I put on my nicest smile and very nicely asked if he wouldn’t mind leaving the stand.  Then I spotted his delegate badge, he was a college professor….

There’s a lesson there somewhere.

As someone who used to make "presentations" on C++ development I can honestly sympathise with the victims of Gizmodo’s CES prank.


But it’s still pretty funny – and not a homeless guy in sight (see digression)…