Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'CSR'

The intersection of marketing, PR and CSR

November 26th, 2011 · 4 Comments · CSR, Public Relations

I’ve been reading a variety of stories (links below) recently about Marketing, PR and Corporate Social Responsibility (CSR) and the one thing that became very apparent is that there’s a lot of disagreement and perhaps no little confusion about the intersection of Marketing/PR and CSR. In fact I found myself agreeing and disagreeing in equal […]

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Branson on CSR and Reputation

July 14th, 2011 · No Comments · CSR, Public Relations

Not surprisingly, Richard Branson is always one of the old reliables when it comes to people choosing their ‘most admired business people’.  It’s not by mistake.  Branson represents one of the most acceptable faces of business.  He’s an entrepreneur, an adventurer, a risk taker, but most of all he’s a great boss and by all […]

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Social Media for Good: The Goodness Engine

March 9th, 2011 · No Comments · CSR, Social Media

A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From […]

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Travelling to Net Impact Event in Michigan

October 27th, 2010 · No Comments · CSR, Public Relations, Social Media

I am off to the great state of Michigan for the first time tomorrow to attend and speak at the 2010 Net Impact Conference at the Ross School of Business at the University of Michigan. A map of Michigan from Bing Maps (of course) I’m looking forward to what should be a great event. I’m […]

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Getting real about Social Media, PR (and CSR)…

April 22nd, 2010 · 16 Comments · CSR, Public Relations, Social Media

Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, […]

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Going to the International Corporate Citizenship Conference 2010 in Boston?

March 30th, 2010 · No Comments · CSR, Social Media

I will be travelling to the Commonwealth of Massachusetts from April 11-13 to attend the International Corporate Citizenship Conference 2010  hosted by the Boston College Center for Corporate Citizenship at the Intercontinental Hotel in Boston. If you’re planning on attending do let me know.  Rumor has it that they may even allow me to share […]

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CSR, social media and your self-defending brand

March 12th, 2010 · 4 Comments · CSR, Social Media

One of the biggest concerns executives voice about social media is the lack of control.  The idea that anyone can comment, share or disagree with you makes people uncomfortable.  Of course the fact that you know people are having these conversations about your brand or product, and that – if you choose  – you can […]

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Don’t be afraid of talking about Corporate Social Responsibility

March 4th, 2010 · 7 Comments · CSR, Public Relations

Partly in response to my post about the growing importance of appropriate communications on a company’s Corporate Social Responsibility (CSR) efforts, the Textifying blog over at Arizona State University (sorry there’s no bio page and the post was written by ‘tburns’ – and I tried to leave a comment but couldn’t) published a post entitled: […]

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PR + CSR = Just Good Business

February 26th, 2010 · 9 Comments · CSR

There’s no question that Corporate Social Responsibility (CSR) has hit the mainstream for companies of all sizes.  The last five years have seen an explosion of interest in CSR (or Corporate Citizenship), driven by our changing society, pressure from employees, interest from customers and often a company’s own desire to have a positive impact. While […]

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