I’ve been reading a variety of stories (links below) recently about Marketing, PR and Corporate Social Responsibility (CSR) and the one thing that became very apparent is that there’s a lot of disagreement and perhaps no little confusion about the intersection of Marketing/PR and CSR. In fact I found myself agreeing and disagreeing in equal [...]
Not surprisingly, Richard Branson is always one of the old reliables when it comes to people choosing their ‘most admired business people’. It’s not by mistake. Branson represents one of the most acceptable faces of business. He’s an entrepreneur, an adventurer, a risk taker, but most of all he’s a great boss and by all [...]
Tags: Branson·CSR·Public Relations·Reputation
A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From [...]
Tags: Bing·CSR·Social Media
I am off to the great state of Michigan for the first time tomorrow to attend and speak at the 2010 Net Impact Conference at the Ross School of Business at the University of Michigan. A map of Michigan from Bing Maps (of course) I’m looking forward to what should be a great event. I’m [...]
Tags: Conference·CSR·PR·Social Media·Speaking
Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, [...]
Tags: CSR
I will be travelling to the Commonwealth of Massachusetts from April 11-13 to attend the International Corporate Citizenship Conference 2010 hosted by the Boston College Center for Corporate Citizenship at the Intercontinental Hotel in Boston. If you’re planning on attending do let me know. Rumor has it that they may even allow me to share [...]
Tags: CSR
One of the biggest concerns executives voice about social media is the lack of control. The idea that anyone can comment, share or disagree with you makes people uncomfortable. Of course the fact that you know people are having these conversations about your brand or product, and that – if you choose – you can [...]
Tags: CSR·Public Relations
Partly in response to my post about the growing importance of appropriate communications on a company’s Corporate Social Responsibility (CSR) efforts, the Textifying blog over at Arizona State University (sorry there’s no bio page and the post was written by ‘tburns’ – and I tried to leave a comment but couldn’t) published a post entitled: [...]
There’s no question that Corporate Social Responsibility (CSR) has hit the mainstream for companies of all sizes. The last five years have seen an explosion of interest in CSR (or Corporate Citizenship), driven by our changing society, pressure from employees, interest from customers and often a company’s own desire to have a positive impact. While [...]
Tags: CSR·Public Relations