I first heard about the Dollar Shave Club through a tweet:
Well I had to click didn’t I?
Needless to say I wasn’t disappointed.
It’s the combination of a clever business idea and a clever creative marketing execution. It’s well scripted, well targeted and a great example of effective (and humorous) storytelling.
The website draws on the same humor:
Will it be successful? Who knows? Success will depend on a wide range of factors, including the business model. But over 700,000 views of the launch video is a good start.
Regardless, it’s a good illustration that creativity doesn’t necessarily have to cost a lot of money, and great storytelling that’s relevant to your audience is a winner.
And the answer to the question you’re asking yourself right now?