Good marketing is hard but not necessarily expensive

If you ventured out on the internet today there’s probably two things that popped up in your feeds, namely Kony 2012 and the Dollar Shave Club.

I first heard about the Dollar Shave Club through a tweet:

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Well I had to click didn’t I?

Needless to say I wasn’t disappointed. 

It’s the combination of a clever business idea and a clever creative marketing execution. It’s  well scripted, well targeted and a great example of effective (and humorous)  storytelling.

The website draws on the same humor:

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Will it be successful? Who knows? Success will depend on a wide range of factors, including the business model.  But over 700,000 views of the launch video is a good start.

Regardless, it’s a good illustration that creativity doesn’t necessarily have to cost a lot of money, and great storytelling that’s relevant to your audience is a winner.

And the answer to the question you’re asking yourself right now?

Yes.