I limit the number of books I agree to review because I always have a long queue of books to read, and I find that agreeing to review a book changes my relationship with it from being a joy of exploration, to yet another task to be completed – a task that’s now four months […]
Entries Tagged as 'Books'
January 15th, 2011 · No Comments · Public Relations
Harold Burson’s 2004 memoir E Pluribus Unum – The Making of Burson Marsteller was my second book of 2011 and to be honest I was looking forward to starting it. Mr. Burson is one of the few giants of the Public Relations business. In 1953 with Bill Marsteller he started Burson-Marsteller and drove its growth […]