Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Good marketing is hard but not necessarily expensive

March 7th, 2012 · 2 Comments · Marketing

If you ventured out on the internet today there’s probably two things that popped up in your feeds, namely Kony 2012 and the Dollar Shave Club.

I first heard about the Dollar Shave Club through a tweet:

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Well I had to click didn’t I?

Needless to say I wasn’t disappointed. 

It’s the combination of a clever business idea and a clever creative marketing execution. It’s  well scripted, well targeted and a great example of effective (and humorous)  storytelling.

The website draws on the same humor:

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Will it be successful? Who knows? Success will depend on a wide range of factors, including the business model.  But over 700,000 views of the launch video is a good start.

Regardless, it’s a good illustration that creativity doesn’t necessarily have to cost a lot of money, and great storytelling that’s relevant to your audience is a winner.

And the answer to the question you’re asking yourself right now?

Yes.

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2 Comments so far ↓

  • Cameron Franey

    This is one of the best outcomes of social media. No longer do campaigns need to be monetarily intensive. A successful campaign only takes a lot of creativity and imagination with social media. This evens the playing field and gives smaller firms the chance to keep up and gain an audience where they otherwise wouldn’t have had the opportunity. Social media has done a lot of great things for the industry, but the ability to save companies money while still providing a strong product is one of the most positive side effects. This allows professionals to extend their work to a larger audience that otherwise might have been ignored or unattended.

  • Cameron

    I agree that creativity does not need to cost a lot of money. That is part of being creative to develop inexpensive, but effective campaign ideas. This is even easier today with social media.

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