Recently, due to work and family commitments - sometimes referred to as the real world - my consumption and participation in social media has been extremely limited. The upshot was that I spent time away from the gurus, and you know what? It was fantastic.
Twitter in particular has matured into a brilliant and smart, yet simple channel for finding and sharing information and connecting with people. I haven’t seen Twitter’s recent usage numbers but I have been impressed with how many people have now jumped in.
So I learned my lesson. Stay away from the hype and spend more time with real people, who are far more interesting, less annoying and often talk a lot more sense. Thankfully there are load of these individuals in every walk of life discussing whatever you’re interested in.
Social media has become enjoyable once again.
Similarly I have changed my podcasting habits. In addition to the traditional (Irish, British and American) radio shows I’ve always listened to, I’ve weaned myself off the usual breathless, hyperbole-filled inner circle stuff and now I’m just investing time in the real-world.
|One social media related podcast I do like is Marketing over Coffee which is hosted by John J. Wall and Christopher Penn. It covers social media but from a different perspective. Instead of endless navel gazing they discuss how traditional marketing and social media can be used to engage with people, drive leads, create business opportunities etc.|
In other words they talk about how social media can work in the real world. The casual discussion format is great and a nice departure from the usual social media podcast. Give it a listen.
So, here’s a question for you.
What other real world PR and marketing podcasts, blogs, and twitter handles am I missing?
Let me know.