This time of year means one thing for me (and it doesn’t involve the weather), it’s Six Nations time.
This is the time of the year when the excitement starts to build. When thousands of Irish, English, French, Welsh, Scottish and Italians criss-cross Europe following their teams. When town centres are crammed with supporters, colour and excitement.
This year, for me at any rate, it means getting up an ungodly hour to support the boys in green – the (ahem) reigning Grand Slam champions (probably the last time in my life time I’ll be able to type that).
Aidan Cunningham from Edelman in Dublin was in touch on behalf of O2 regarding an interesting social media-related promotion they are running for the Six Nations: Be The Difference.
According to the press release:
O2 is giving supporters the unique opportunity to give their words of inspiration to the Irish team by recording a personalised ‘Team Talk’ that they would give to the players before they enter the pitch. All that supporters need to do to show their support is log on to www.bethedifference.ie to record or upload their video.
Before each home game during the RBS Six Nations the Irish players themselves will select their favourite video. The winning video will be played to the Irish team before the game and to the 80,000 people in Croke Park via the stadium’s big screens, ensuring that each winner can truly be the difference.
Any excuse for a Six Nations post.