Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Pining for the Six Nations

February 5th, 2010 · 3 Comments · CSR

This time of year means one thing for me (and it doesn’t involve the weather), it’s Six Nations time.

This is the time of the year when the excitement starts to build. When thousands of Irish, English, French, Welsh, Scottish and Italians criss-cross Europe following their teams.  When town centres are crammed with supporters, colour and excitement.

This year, for me at any rate, it means getting up an ungodly hour to support the boys in green – the (ahem) reigning Grand Slam champions (probably the last time in my life time I’ll be able to type that).

Aidan Cunningham from Edelman in Dublin was in touch on behalf of O2 regarding an interesting social media-related promotion they are running for the Six Nations: Be The Difference.

According to the press release:

O2 is giving supporters the unique opportunity to give their words of inspiration to the Irish team by recording a personalised ‘Team Talk’ that they would give to the players before they enter the pitch. All that supporters need to do to show their support is log on to www.bethedifference.ie to record or upload their video.

Before each home game during the RBS Six Nations the Irish players themselves will select their favourite video. The winning video will be played to the Irish team before the game and to the 80,000 people in Croke Park via the stadium’s big screens, ensuring that each winner can truly be the difference.

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Any excuse for a Six Nations post.

C’mon Ireland :-)


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3 Comments so far ↓

  • Paul Seaman

    Thousands may care about rugby, but million don’t. Football is the game of the of the masses in the British Isles. Rugby is a middle class sport favoured by solicitors and accountants, acting tough but somehow lacking grace, authenticity and true grit (fake blood etc). Rugby Union does not even have the classless appeal of cricket, a game in which the lord of the manor and the local toilet cleaner play in the same team as equals on the village green against the neighbours.

  • Paul Seaman

    Thousands may care about rugby, but millions don’t. Football is the game of the of the masses in the British Isles. Rugby is a middle class sport favoured by solicitors and accountants, acting tough but somehow lacking grace, authenticity and true grit (fake blood etc). Rugby Union does not even have the classless appeal of cricket, a game in which the lord of the manor and the local toilet cleaner play in the same team as equals on the village green against the neighbours.

  • Tom Murphy

    Oh Paul, this comment is wrong on so many levels, I’m not sure I have the energy to address it.

    But here’s a question for you: Why focus on the negative? Why?

    I also think you are making pretty rash generalizations without any cultural reference or knowledge? For example Cricket may be popular in the UK but it’s a tiny minority sport in Ireland and pretty non existent in France and Italy.

    As for Football being the game for the masses in the British Isles? Well it’s popular in Ireland, but the game of the masses is Gaelic Football – which ain’t Soccer.

    I would agree that Rugby has a predominantly middle class heritage, but not everywhere as the good people of Munster would tell you.

    And Football has it’s problems doesn’t it? Not all wine and roses is it?

    So live and let live. That’s my feedback.

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