So you won’t be surprised to find out I’ve been a little behind on my RSS feed reading. It’s been busy recently.
Slipping through the (PR) feeds, it’s interesting to note that probably 90+% of “PR” posts are actually about social media. Now social media is clearly very important, but to me, the intersection of PR and social media or even business or marketing to social media is far more important.
So what interesting stuff is there this week – at the risk of drawing Valeria’s ire ?
First a surprise, for me at any rate. In the blogs I scanned there is very little commentary on the PR implications of Toyota’s U.S. recall, which I have to say is strange (though I admit I may just have missed some other blogs that did cover it). So kudos to Jon Harmon who has a number of posts covering the developing issue and the company’s response.
It’s amazing just how widely Edelman’s Trust Barometer is quoted in talks, blog posts and meetings. So we should mark the arrival of this year’s report by linking to Mr. Edelman himself I suppose.
Trust in business has stabilized and is trending upward, with a substantial jump of 18 points in the US (from an all-time low of 36% in 2009 to 54% in 2010). Trust in business falls into three categories (High-Brazil, China, India, Indonesia-at 60-70%; Middle-Canada, Japan, US-at 50-59%; Low-France, Germany, Russia, UK, Korea, -at 35-49%).
PR is not supposed to be fiction and spin. At least not all the time. Occasionally the communications professionals at companies, particularly publicly traded companies, are supposed to actually tell the truth. And perhaps help journalists and bloggers with a story instead of sending them off on a fake trail.
I am a firm believer that laughter is indeed the best medicine, so via Stuart Bruce, do watch Charlie Brooker illustrating how to report the news.
Valeria Maltoni has a very worthwhile post on developing a content strategy process for your blog. She also has a very interesting interview with Doc Searls revisiting the Cluetrain Manifesto a decade later.
It’s important to remember that Cluetrain in the first place was an expression of rebellion against marketing, and a declaration of liberation from it. Note the voice in "We are not seats or eyeballs or end users or consumers. We are human beings and our reach exceeds your grasp. Deal with it." We were not speaking there as marketers, or as "the audience," or as "consumers," but as ordinary people.
Finally, Morgan McLintic shares my view that we need to focus on making a difference. Speaking of which I have just added Seth Godin’s Linchpin to my reading list. I’m a fan of Mr. Godin’s constant challenge to people to think differently, but I think he’s come off the boil in his last couple of books so it’ll be interesting to see if this one hits the mark. (I have a hardback copy of the book, but if I was reading it electronically, that would be a Kindle before you ask, and I love my Kindle ).