There’s a lot of great content online. If you wade back into the mists of time (I’m probably talking about oh 2001) then there really was very little information to find on subject areas like PR (believe me I used to look for it).
But now we have the luxury of thousands of people actively blogging and twittering about PR and PR-related issues. This is fantastic.
Even when you consider quality-versus-volume, we’re still in a far far better place.
However, sometimes as I monitor what’s getting lots of Twitter love I just scratch my head and wonder.
The latest is this piece in MacObserver on How Apple Does Controlled Leaks (great headline) is a case in point. You think ‘wow, we’re going to get the inside track here from a former Apple marketing dude’. (Well I personally wouldn’t say dude but come with me.)
This is being re-tweeted ad infinitum, people are getting ever so excited.
To save you the 45 seconds it’ll take you to read it, let me summarize:
“They call a reporter and tell them the leak.”
My God, why didn’t we think about that before? How clever, insightful, strategic and crafty. So, they ring a reporter and tell them the leak. Fantastic.
I am now better equipped than ever to face the day.
Seriously, did everyone think they used to meet people in a dark corner of a parking garage? Did people think it was a mysterious envelope?