Following on from my previous post on e-mail pitches… relax it’s not a rant.
This blog is neither influential nor widely read. That’s a fact mum.
I got two pitches today that show the right and the wrong way to pitch.
Adam Abu-Nab from Rubber Republic sent me a well written “personal” pitch, with a good common sense subject line that explained about Computertan.com (see the video below). The one small blip was the usual (untrue) flattery about my influence – I’m sure some people like it, I just cringe a little
But to reward a well written pitch take a look at why Computertan.com is worth a click and why not visit their site as well.
The missed opportunity
So on the other hand, here’s a lesson in how to lose an easy win in a single blog pitch.
I received a pitch for a new book on how you can turn a crisis into an opportunity… that’s the subject line, so far so good, relevant book, relevant subject line, then you open the e-mail:
Do you think this is a personalized pitch or a botched mail merge? I’m willing to bet the latter. Not really a big deal, but a silly mistake.
A good example of turning an easy opportunity into a missed opportunity. Attention to detail was something drummed into me in my first days in a PR agency in the early 1990s. It’s as relevant today as it was then.