I have always taken the conservative route along the road of “naming and shaming” embarrassingly inept PR e-mail pitches based on the glasshouse theory.
The reality is that we ALL have bad days at the office. In truth I fear that the one time I do name and shame it’ll come back to bite me – call it the coward’s dilemma.
However, it appears to me that the volume of these PR e-mails seems to be increasing.
My favourite piece of PR Spam today is so wrong on a number of levels.
Firstly, what value does this blog have for any client interested in reaching a broad audience? None.
So the agency is wasting their client’s “time” – although you could argue spamming thousands of blogs doesn’t take a lot of time at all – and maybe by spamming they believe they are saving time.
Secondly spamming me about a service for a “phone” that I have never blogged about (a cursory look at my bio would underline why it’s highly unlikely I ever would blog about that particular phone – send your guesses to someone else’s e-mail address) is pretty dumb.
Finally spamming me about a service that’ll help me “date on the go” doesn’t really fit with:
- the irregular musings on this blog
- my marital status
There was a time I used to gently reply to these twits and try and help them see the error of their ways. Now I don’t bother.
Hopefully some of them will come to their senses. If this is the “value” we’re offering our clients, we’re in trouble.
Just as I hit publish I got a really interesting pitch on a medical records company. Sigh.