Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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It’s a question of trust

December 10th, 2008 · 3 Comments · Public Relations, Social Media

Forrester’s Josh Bernoff has published some interesting findings from a survey they undertook in the second quarter (April-June) of 2008 to find out the most trustworthy information sources.

Interesting, good old e-mail comes in a #1, traditional media is holding up nicely and the poor blog (particularly the company flavour) limps in last.

image See the original image and post here.

Of course if you’re a PR practitioner you know all about statistics :-)

The interesting validation for me is that the results point to a crazy mix of online and offline tools.  It’s not just about social media, it’s about understanding your audience, getting an insight into where they are, and then using the appropriate tools to communicate with them.

This doesn’t mean corporate blogs are a bad idea in my humble opinion but that if you want to communicate with people you need to be thinking of a broad set of tools.  Blogs are part of that discussion in my humble opinion.

Hat tip to Neville via (ahem) Twitter.

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3 Comments so far ↓

  • Philip

    Thanks Tom. In the old days, organisations sent a press release to the media and I read it in newspapers, now Neville tweets, you blog it and I read it.

  • Tom Murphy

    Hey Philip,

    How are things?

    Yes the landscape is changing alright, but we’ll still need our media… well hopefully… :-)


  • Niall Harbison

    Wow very surprised to see that a company blog is bottom of the list. I guess people think that the company can just spin it as they see fit :)

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