Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Social networks for PR and media, online video, future of news, blog product reviews and web 2.0.. what’s that all about?

October 22nd, 2008 · 1 Comment · Public Relations, Social Media

Rex Riepe was in touch about the launch of a new social network for PR people and journalists called IvyLee. From the site:

IvyLees seeks to revolutionize the way PR professionals and journalists interact. The site provides a tool-based social network at no cost, an exciting alternative to traditional media tools. Members can distribute and receive news from any industry at their own convenience by sending news releases, pitching story ideas, building media lists, creating association pages, and inviting other users to continue expanding their personal network. University of Central Florida alumni Rex Riepe and Greg Allard established the site in 2008.

It’ll be interesting to see if the poor downtrodden journalists wish to network with their PR colleagues :-)

Douglas Simon of D S Simon Productions Inc was in also touch about a survey they’ve published on “Web Influencers”. You can view a video from Douglas on the survey here (registration required).

Is this the future of news? It’s an interesting post from Mr. Rubel.  It’s certainly interesting and I’m sure is something that the avid online media consumer will like, but the question is: Does this stuff all require too much work by the casual user/consumer? I don’t know, but I’d like to know.

Speaking of the future, is this the product review model of the future? FuelMyBlog is a a little confusing, it’s a kind of social media network for bloggers that also offers the opportunity for registered bloggers to review products. [Via Eoin Kennedy.]

Finally, a very interesting post about Web 2.0 written by Dennis Howlett posted on Chris Brogan’s blog via Peter Himler – if you can follow that. It’s a balanced piece calling for people to start demonstrating real, tangible and most importantly understandable benefits.

I believe the biggest barrier though has come in the use of terms and language that simply don’t resonate with business. In my social psychologist trained mind, the term ’social media,’ a cornerstone of web 2.0, is one of the most egregious abuses of a term I’ve seen since the early days of ERP. After three years of listening to definitions of the term I can guarantee that 99% of the press releases I see are exactly the same as those I would have received 5, 10 or even 20 years ago. They’re still dopey, riddled with double speak and wrung dry of useful content. So where’s the value in all this socmed stuff? Show me how customer service has radically improved as a result of applying web 2.0/social media services? Where are those most forward of technology adopters – banks – in all this? What about the main consulting groups that drive adoption inside big business? Heck, I’ve got them calling me up – so you know it’s got to be bad.

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