PR: Transparency Behind the Scenes

In this era of camera phones, small video recorders (and in this case a TV camera), we’re seeing more and more “exposés” of PR handlers before and after media interviews.

As I’ve said before, in my experience this video isn’t a typical media engagement and perhaps videos such as this will change the engagement model.  One thing is for sure, while you can understand their desire to ensure their “client” is properly represented I don’t think this reflects well on those involved. [Greenhouse warning :-)]

In this new era of always-on, we all need to think about the image we portray online and offline.

Would you like to be on YouTube? :-)

Thanks to MyRagan for the link.

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