Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Common sense guide to online PR

June 20th, 2008 · 4 Comments · Public Relations, Social Media

[Question for Friday: Is the term “online PR” quaint?]

Brendan Cooper was in touch about PNeo, a new blog from Porter Novelli that provides a simple, common sense approach to online PR, from blogs to social bookmarks.

It’s a recommended introduction.


4 Comments so far ↓

  • Kerry Gaffney

    HI Tom, I work with Brendan over at PN towers. Glad you like PNeo, it reprensents many, many hours of discussion between the team trying to define exactly what each element is, and just how it can help account teams and their clients..

    I agree that online PR is a quaint term, PR is PR on of offline, but I’m stumped abot a decent replacement – any suggestions welcome.

  • Tom Murphy

    No, I have no new suggestions, I think it’s probably the right term :-)


  • Nivell Rayda

    Online PR? Digital PR? E-PR? Cyber PR?….

    Potato? Potato?

  • Mat Morrison

    Ooh let’s go back to cyberPR!

    Theory – I suppose, should be that your public is your public whether online or off. Therefore it may be meaningless to talk about your “digital public” or your “online public”.

    Should it be “public relations online”?

    (I work for Porter Novelli)

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