PR: Do you have to do it to offer it?

Tom Foremski claims that if a PR firm isn’t blogging etc, then they don’t really understand the medium – or at least there’s a high probability that’s the case (More from Todd Defren here).

I don’t buy it.

People can participate without having a blog or Friendfeed. Just because you blog doesn’t mean you’re an expert in social media or conversation and vice versa.

If this is the ultimate test of knowledge, then surely Tom should cease providing opinions on PR, because after all, he’s never done PR… he’s been on the receiving end, but that’s not really the same thing, is it?

What d’ya think?

No chance….

2 thoughts on “PR: Do you have to do it to offer it?

  1. It’s funny isn’t it? I mean, we were all in PR for years without ever having published a newspaper or magazine, but that didn’t seem to be an issue.

  2. LOL, my thoughts exactly.

    Look at me, I’ve a blog, Friendfeed, Twitter account, RSS reader, Facebook profile and even a Plurk log-in and I’m uttlerly clueless and confused :-)


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