Devolution of Media
For the uninitiated, Jim Horton is the grandfather (in a nice and not age related way!) of PR blogs, he was the first practitioner publishing content online in a meaningful way, even without RSS :-). He continues to provide reasoned, in-depth coverage of the industry today, and he’s just published an essay: Devolution of Traditional Media and what it means to PR which takes a look at how changes in the media landscape and the rise of social media may impact PR. Worth a read.
Shel Holtz has a great post, which could have been included in the round-up below, looking at Twitter and how their recent service problems are a great example of why communicators can add value to a business and an entrepreneur.
Unfortunately, most people who make such observations about PR base their views only on what they observe. What they observe is pitching. PR pitches are blatant and, frequently, annoying. (Heck, I work in PR and get frazzled at the staggering number of clueless pitches I receive every day. In a PRWeek article, Wired.com’s senior editor, Dylan Tweney, articulates what a lot of victims of bad pitching feel: “I don’t have the luxury of blacklisting people, because if they have news, it doesn’t matter whether I like them or not, or whether they’ve been good at pitching in the past. I’ll still need to hear about it.")
What’s not visible to most people, however, is the work that occupies most PR practitioners most of the time, and it isn’t pitching or getting ink. The mere fact that pitches are what you see most of the time doesn’t mean that’s the lion’s share of what goes on in most shops. If Loic were to spend a single day with an account team at any well-known agency, he’d probably amend his post.
Ready for the Digital Savvy?
According to Gary Meo, SVP, Print and Digital Media Services at Scarborough Research, this is an important group to monitor because their shopping patterns could "presage behaviors of consumers across the country."