Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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The blog fad and the green-eyed PR monster

August 25th, 2006 · 5 Comments · Public Relations

Richard Bailey writes in defence of the blog following yet another swipe at the genre from CIPR chief Colin Farrington. I’m all for pragmatism.  I don’t buy the hype, but then I don’t buy the opposite argument either. 

Blogs are here to stay but like any good visitor they’ll stay alongside the original residents – in this case traditional media channels. [Aside: I abhor the MSM moniker]

I thought the comments to the post were quite interesting.  It appears there’s a few people around the blogosphere – no doubt rabid blog enthusiasts – who are dying for Edelman to fail in their new media experiment.  I don’t understand that.

Now don’t get me wrong, Richard Edelman’s recent preponderance for slipping into politics, name dropping or self-pontification isn’t something I support, but I think Edelman should be praised for their willingness to commit real resources into these new media opportunities.

They are one of very few firms that is taking the potential of online communication seriously.  Anyone working in PR and interested in online communication should applaud that – IMHO. [By the way it appears that many of Edelman’s greatest detractors are annonymous – my new policy is that there’s no link love for the annonymous]. Phil Gomes has an interesting look back at his first year at Edelman.

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5 Comments so far ↓

  • Karen

    Why do you abhor the term “MSM”?

  • Tom Murphy

    Hi Karen,

    I strongly dislike the MSM moniker because it’s usually used in a derogatory manner. It typically supports a view that blogging and traditional media are seperate – them and us – when the reality is that from a PR perspective new media such as blogs are additional and not a replacement.

    As communicators we should be thinking about the best way to reach our audience. Sometimes that will be traditional PR techniques, sometimes it will be using tools such as blogs or RSS, but mostly it will be using a combination of all.

    The print media are the print media etc. Why use one sweeping term when the reality is that we deal with all our media channels discretely? We don’t pitch every story at broadcast, print, online. Instead we chose a combination.

    It’s not a huge deal, I just don’t like it!

  • Mutually Inclusive PR

    Tom Murphy – Unsubscribed…

    I never thought I’d go a week wihout reading Tom Murphy’s blog PR Opinions, but something he posted there today made me immediately unsubscribe. About five seconds later, I subscribed to his new blog Murphy’s Law, on which he promises to add some no…

  • Eric Eggertson

    Not to mention it can be hard to distinguish between some of the more commercial blogs and their traditional media counterparts. Should we call them Mainstream Blogs, and snear at them because they’re attracting advertising?

  • J S Sai

    I agree with you Tom. The New Media initiatives of Edelman are praise-worthy… Even in India, where I am public relations professional, a New Media explosion is round the corner. Please see my blog for more details, in case you are interested.

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